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Maritime Business Update. Frank August. Maritime business performance update. Product, service & pricing enhancements. Crew welfare market. FleetBroadband 150 progress. 2010 outlook & priorities. Operational - Social - Safety services. A mid year review. Agenda. Peter Blackhurst.

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Presentation Transcript

Agenda

Maritime business performance update

Product, service & pricing enhancements

Crew welfare market

FleetBroadband 150 progress

2010 outlook & priorities

Operational - Social - Safety services

A mid year review

Agenda


2010 team update

Peter Blackhurst

Vladimir Maksimov

Chris Wortham

Sandro Delucia

Kyle Hurst

Kartik Sinha

Frank August

Piers Cunningham

DEPORTED

James Collett

Maritime & maritime safety services

2010 team update


Agenda1

Maritime business performance update

Product, service & pricing enhancements

Crew welfare market

FleetBroadband 150 progress

2010 outlook & priorities

Operational - Social - Safety services

A mid year review

Agenda


Maritime business overview

Revenues from high speed data services . .

YoY revenue growth of >7% (’09 v’08)

51

More than 215,000 maritime terminals in service as at end Q1 2010

57

61

201

171

1

62

1

101

1

24

26

Continued momentum

Maritime business overview

Maritime revenues by service - US$ Million


Fleet and fleetbroadband

5,667

7,887

Commissioning ratesgrowing strongly in Q1 2010

- Fleet77 4.4 per day

- FB 23.0 per day

1,591

1,770

Healthy levels of activations

Fleet and FleetBroadband

Total commissioned terminals


Fleet and fleetbroadband1

HSD traffic up 18%

- 2009 vs 2008

IP traffic up 400%

- 2009 vs 2008

ARPUs

- Continued to grow on Fleet 77 & FB in 2009

- FB SQT 1st October 24/7/365 driving voice

154

186

39

40

The demand for data continues to drive growth

Fleet and FleetBroadband

Maritime revenues - US$ Millions


Fleetbroadband 500 250 150

FB 150

launch

Fleet 77

Global

coverage

FleetBroadband

Progress to date

FleetBroadband 500 / 250 / 150

Daily commissioning rate

Months following launch

  • FleetBroadband activation rates relative to launch date far exceeds that achieved by Fleet 77 in 2002

  • 1,100 FB150 terminals passed IP traffic during April 2010


Fleetbroadband major achievements

Successes to date

FleetBroadband major achievements

  • Over 8,500 terminals active and growing

  • Network resilient & proven

  • FB150 Maritime Field Evaluations

  • Terminal choice continues to increase

  • Numerous awards for FB150 and 505

  • Large scale retrofit ‘wins’ in H1 2010

  • Continued pricing and service enhancements

  • Maritime safety : 505 & GMDSS evolution


Agenda2

Maritime business performance update

Product, service & pricing enhancements

Crew welfare market

FleetBroadband 150 progress

2010 outlook & priorities

Operational - Social - Safety services

A mid year review

Agenda


H2 2009 pricing
H2 2009 - Pricing

Developing the commercial proposition

  • Extended SQT to 24/7/365 days to drive voice usage – we have seen average usage per vessel nearly double

  • 8kbps and 16kbps Streaming IP to support voice multiplexing and GSM on vessels

  • SCAPs extended to offer large allowances at our lowest price points for both small and large fleets


H1 2010 pricing
H1 2010 - Pricing

Developing the commercial proposition

  • FB 2 SIM allowance plans launched to allow 2 UTs to share a single allowance to support both business and crew calling from a single vessel

  • Major revision of commercial model for SCAPs allowing:

    • Subscription charges on a per vessel basis both during and after rollout period

    • Continue to offer a shared allowance across the actual number of vessels provisioned

    • 3GB and 4GB plans now available

    • No maximum number of vessels in the SCAP

    • Maximum disconnection penalty capped at 25% of the minimumduration period


Inmarsat B promotion

  • Offer to 750 Inmarsat B customers to switchto FB allowance rate plans

  • These B customers typically spend $750 - $2,000 retail/month

  • Available through DPs of Inmarsat B services

  • Expect to see variety of commercial propositions:reduced airtime offers, subsidized FB terminals, etc

  • Available for remainder of 2010 or 750 packages, whichever comes first

  • Now more flexible with the FB subscription plan the B user selects


Fleetbroadband 505 emergency calling
FleetBroadband 505 emergency calling

Maritime safety

  • Routing to selected Rescue Coordination Centres (RCC) globally

  • From all FleetBroadband terminals

  • Direct access to rescue professionals (not a call centre)

  • From smallest to largest vessel - the best chance for any mariner to receive emergency assistance

  • Live Since 1st October 2009



Agenda3

Maritime business performance update

Product, service & pricing enhancements

Crew welfare market

FleetBroadband 150 progress

2010 outlook & priorities

Operational - Social - Safety services

A mid year review

Agenda


Crew welfare
Crew Welfare

2010 update

  • E&E SQT Revenue

  • 2005 – 2006 : 40% growth

  • 2006 – 2007 : 42% growth

  • 2007 – 2008 : 36% growth

  • 2008 – 2009 : 12% growth

  • Increase in E&E terminals passing SQT

  • Dec 2006 – Dec 2007 : 27% growth

  • Dec 2007 – Dec 2008 :12% growth

  • Dec 2008 – Dec 2009 : 5% growth

  • Dec 2009 E&E terminals passing SQT: ~ 10,500

  • Considerable untapped demand exists

  • E&E SQT ADU

  • 2006 – 2007 : 11% growth

  • 2007 – 2008 : 11% growth

    • 2008 – 2009 : 2% growth


Crew welfare1
Crew Welfare

2010 update

  • Evolution of SQT promotions in 2010 - 2011

  • New SQT promotion calendar released

  • FleetBroadband social agenda

    • Aligned RUC to E&E

    • Launched Enhanced-SQT: 24/7/365

  • Promoted GSM solutions via FB & E&E

    • F33

    • FB: Std IP & now LDR streaming

  • ADU growth through promotions

  • Exploring opportunities for FB crew data


Agenda4

Maritime business performance update

Product, service & pricing enhancements

Crew welfare market

FleetBroadband 150 progress

2010 outlook & priorities

Operational - Social - Safety services

A mid year review

Agenda


Fleetbroadband 150
FleetBroadband 150

Setting the standard, breaking records and building new markets


Fleetbroadband 1501
FleetBroadband 150

The world’s smallest, lightest, fastest, global maritime service

  • An excellent first year

  • 1,000 active terminal in 9 months

  • Faster adoption compared to FB 250/500 (875 after 9 months)

  • Around 1,500 SIMS currently active

  • >3,000 terminals shipped

  • Aggressive pricing packages and promotions has resultedin FB150 out-competing its rival


Fleetbroadband 150 maritime field evaluations
FleetBroadband 150 Maritime Field Evaluations

Merchant, leisure, fishing and government


Fleetbroadband 150 mfe status
FleetBroadband 150 MFE Status

Merchant - Completed

  • Name: Skagern

  • Location: Northern Europe

  • Primary Role: Cargo, Bulk

  • Details: 80m Coastal Merchant vessel

  • Owned/Managed: Marin Ship Management

  • Communications Needs: Tasking to ensure operational efficiency

  • Solutions: automatic switching between terrestrial and Inmarsat communications to provide ubiquitous coverage


Fleetbroadband 150 mfe status1
FleetBroadband 150 MFE Status

Leisure - Completed

  • Name: Excetra

  • Location: Fort Lauderdale, USA

  • Primary Role: Fishing and remote office

  • Details: 65’ Sport Fishing Vessel

  • Owned/Managed: Tom Collins

  • Communications Needs: Fishing, Business , Internet for guests

  • Solutions: Fishing finding software, Wireless Access for the whole vessel, secure internet surfing


Fleetbroadband 150 mfe status2
FleetBroadband 150 MFE Status

Fishing - Completed

  • Name: Cap Sante Marie

  • Location: Madagascar

  • Primary Role: Trawling and Longlining

  • Details: 25m

  • Owned/Managed: Referige Peche

  • Communications Needs: Fish Finding, Weather, General Communications

  • Solutions: Fish finding and weather software


Fleetbroadband 150 mfe status3
FleetBroadband 150 MFE Status

Government - in progress

  • Name: Pride of the Humber

  • Location: Spurn Head

  • Primary Role: Maritime Rescue

  • Details: 17m Marine Rescue Vessel

  • Owned/Managed: Royal National Lifeboat Institute

  • Communications Needs: Infrequent bursts of voice and data facilitating a fast and efficient rescue.

  • Solutions: Geographical search data, weather, video

  • Output: Case Study and Video


Agenda5

Maritime business performance update

Product, service & pricing enhancements

Crew welfare market

FleetBroadband 150 progress

2010 outlook & priorities

Operational - Social - Safety services

A mid year review

Agenda


2010 maritime outlook and priorities
2010 Maritime outlook and priorities

Operational traffic

  • Inmarsat B closure management

  • Provide competitive voice services

  • Monitor & evolve data positioning & polling proposition

  • Exploit growth & efficiency opportunities presented by FB150 and wider FleetBroadband family

  • Supporting existing / new maritime DPs & channel activity


2010 maritime priorities
2010 Maritime Priorities

Social welfare traffic

  • Maintain SQT momentum on E&E

  • Defend & grow propositions with FB E-SQT

  • GSM-on-board opportunities

  • Promote Inmarsat crew welfareat key industry events

  • Promote FB social data


Fleetbroadband maritime safety services
FleetBroadband & maritime safety services

Into the GMDSS

  • Implementation of maritime safety services on BGAN platform

  • FleetBroadband platform selected for maritime

  • Phased implementation of services :

    • Maritime safety voice services

      • Non-SOLAS with distress functionality

      • SOLAS with distress functionality

    • Maritime safety packet switched services (Distress Alerting, MSI, etc.)

  • Review of the GMDSS started 2010


Summary
Summary

  • FleetBroadband showing very healthy momentum

  • FleetBroadband 150 provides new options and new opportunities

  • Range of commercial options continually growing and flexing

  • Inmarsat delivering a market leading package of price performance, quality & reliability and safety services



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