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Prospectus. STUDENT COMPANY Travel agency. What is STUDENT COMPANY?. The „Student company“ is a company of students from Business Academy who decided to set up a business to use their experience from economy, marketing and tourism. We like to travel. 1. The IDEA.

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Prospectus l.jpg
Prospectus

STUDENT COMPANY

Travel agency


What is student company l.jpg
What is STUDENT COMPANY?

  • The „Student company“ is a company of students from Business Academy who decided to set up a business to use their experience from economy, marketing and tourism.



1 the idea l.jpg
1. The IDEA

  • We wanted to use practical application of our economic knowledge from management and marketing

  • The students came with the idea to do trips, because they wanted to visit new places, which were interesting for young people

  • Our Travel agency want to focus on cheaper travelling for students


2 market research a questionnaire and graphs l.jpg
2. Market researcha) Questionnaire and graphs

  • Before realization of ideas we had to do some surveys in our school

  • The results showed us students’ interest about our offer and prices, that students are ready to pay.




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b) Competition, suppliers and partners

  • There is a big competition in tourism industry, but our advantage is in low prices.

  • We do it for our friends

  • We look for new sponsors and grants, that would help us with our activities


C strength and weakness l.jpg
c) Strength and weakness

Strenths:

  • Close contact with clients – young people, we know them very well (we are one of them)

  • Enthusiasm

  • Motivated to learn

    Weakness:

  • Small knowledge in business


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d) Business strategy

  • We offer special products, which are unusual for our clients

  • We want to built strong loyalty of our clients to our products


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e) Marketing mix

  • Product – Our main ambition is cognition attractive places – Prague, Vienna and other cities and nature wonders.

  • Price – covers only costs.

  • Promotion – brochures, school radio, website and personal sale

  • Place – school building


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3. Law frame

  • Our company is a non-profit organisation – it is a High School Club.

  • We are members of Association of High School Clubs of the Czech Republic

  • The purpose of our Club is to fill young people’s spare time, e.g. by making trips.


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b) Conditions for starting regular “profit” business

  • Trade Licence is necessary.

  • Special condition is education and experience in the field.


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4. Property, what we need

  • PC with Printer

  • Telephone

  • Notice boards

  • Office supplies


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5. Employees

  • All members of the Club (Student Company) are volunteers.

  • Everyone does this work in his spare time without any salary.


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6. Expenses SC

  • PC, printer and office furniture – provided by our school.

  • Others expenses:

    • Phone bills and Internet bills

    • Ink

    • Papers and office supplies

    • Copying

      are covered from grants and donations from EU.

  • As a non-profit organization we use all revenues to cover costs.


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7. Financing of activities

  • Own revenues

  • Grants EU

  • Grants from Association of High School Clubs of the Czech Republic

  • Grants to support young people’s free time activities

  • Private sponsors


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8. Example of trip calculation

  • The one-day trip to Vienna:

    Costs:

    • 2 Buses Olomouc – Vienna – Olomouc: 800 €

    • Tour Guides: volunteers, 0 €

      Revenues:

    • Seats sold: 72

    • Price per person: 13 €

      Net profit: 136 €


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9. Valuation

  • In future we want to extend

  • To our offer we want to add learning trips, adrenalin sport trips and sight seeing tours

  • We believe that we can continue in our activity.


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We hope that you like our idea.

Is it something you would like to do at your school in our city?

GOOD LUCK IN YOUR STUDENT LIFE

– members from the

STUDENT COMPANY