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Business English Reading

Business English Reading. 实用商务英语导读教案. Chapter 8 Tourism and Tourism Management. 8.1 Travel and Tourism 8.2 Accommodation and Transportation 8.3 Entertainment 8.4 Frontier. Lead In: What is Tourism?. Why people travel?. 2014/11/5. 3. Lead In: What is Tourism?. For Business.

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Business English Reading

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  1. Business English Reading 实用商务英语导读教案

  2. Chapter 8 Tourism and Tourism Management • 8.1 Travel and Tourism • 8.2 Accommodation and Transportation • 8.3 Entertainment • 8.4 Frontier

  3. Lead In: What is Tourism? Why people travel? 2014/11/5 3

  4. Lead In: What is Tourism? For Business 2014/11/5 4

  5. Lead In: What is Tourism? For Leisure 2014/11/5 5

  6. Lead In: What is Tourism? Visit Friends or Relatives 2014/11/5 6

  7. 8.1 Travel and Trourism I Travel 2014/11/5 7

  8. 8.1.1 General Introduction Tourism A social activity: Air travel Hotel room Rental car sightseeing • 3 major reasons: • For business • For leisure time • & pleasure • To visit friends • or relatives

  9. 8.1.1 General Introduction • Tourism is, essentially, a social activity; it is about people travelling, for whatever reason, to destinations away from the place where they normally live and work, and their activities during their stay in those destinations.

  10. Customer Transportation Accommodation Food & Drink Attraction & Event 8.1.2 Tourism Products

  11. Orientation Focus Transportation How to travel? Accommodation Where to stay? Food & Drink What to eat and drink? Attraction & event What do you do? 8.1.2 Tourism Products

  12. 8.2 Accommodation and Transportation 2014/11/5 12

  13. 8.2 Accommodation and Transportation

  14. 8.2.1 Accommodation 2014/11/5 14

  15. 8.2.1 Accommodation 2014/11/5 15

  16. Factors for Choice of Transport Flexibility Convenience Time/Speed Safety Availability Reliability Comfort Cost 8.2.2 Transportation

  17. 8.2.2 Transportation RoadTransport 2014/11/5 17

  18. 8.2.2 Transportation RailTransport 2014/11/5 18

  19. 8.2.2 Transportation Water-borneTransport 2014/11/5 19

  20. 8.2.2 Transportation AirTransport 2014/11/5 20

  21. 8.3 Entertainment 2014/11/5 21

  22. 8.3.1 Catering Everyone likes delicacy, especially travellers. Catering plays one of the most important roles in travel and tourism. 2014/11/5 22

  23. 8.3.1 Catering Shanghai Paris Vancouver 2014/11/5 23

  24. 8.3.2 Shopping Hongkong – the Paradise of Shopping Shopping is mostly about having fun, and is also about spending time rather than spending money. 2014/11/5 24

  25. 8.3.2 Shopping Milan – the Kingdom of Fashion You'll struggle to pace yourself on shopping trips to Milan. 2014/11/5 25

  26. 8.3.3 Interest Why people travel? Because everywhere has something for everyone! There is so much to do and see – it’s just a matter of choosing. 2014/11/5 26

  27. 8.3.3 Interest Beach & Sunshine 2014/11/5 27

  28. 8.3.3 Interest National Park 2014/11/5 28

  29. 8.3.3 Interest Skiing & Snow Boarding 2014/11/5 29

  30. 8.3.3 Interest Cruise & Rail Journey 2014/11/5 30

  31. 8.4Frontier Great future of tourism industry. 2014/11/5 31

  32. 8.4.1New Consumers Statistics show that the number of international tourist arrivals is expected to more than double to 1.6 billion in 2020, corresponding to an average growth of 4.1 per cent a year for the period 1995 to 2020. 2014/11/5 32

  33. 8.4.2New Products 2014/11/5 33

  34. 8.4.2New Products 2014/11/5 34

  35. 8.4.3New Industry 2014/11/5 35

  36. Case Study 1. 泰国的这个旅游产品包括了哪些内容？有哪些商家参与？ The Amazing Thailand Grand Sale The Amazing Thailand Grand Sale is Thailand’s annual two-month shopping extravaganza which offers world-class shopping, a diverse selection of quality products and services, special discounts of up to 80 per cent off regular prices, and promotional offers extended by deparment stores and retail outlets in Bangkok and the popular tourist destinations of Chiang Mai, Pattaya, Phuket, Hat Yai and Songkhia. The event is one of the biggest in Southeast Asia. About 900 business operators participate, including retail shops, restaurants, tourist attractions, tour agencies, theme parks, golf clubs, sport clubs, spas, hotels and other forms of accomodation. The event, organized by the Tourism Authority of Thailand (TAT), has been held every year since 1998. The objectives of the Grand Sale are to create an opportunity for people to visit Thailand and enjoy great discounts and deals, to stimulate domestic and international travel, to create revenue for the economic development of Thailand, and to enhance its image as a tourist destination. 2.请从吃、住、行、游、购几个方面为上海设计一个旅游产品。 36 2014/11/5

  37. Click to edit company slogan . END OF CHAPTER EIGHT ! 2014/11/5 37

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