The Art of the ON-CAMERA Interview. Media Lab 2014 Friday, August 22 10:15 a.m. – 12:15 p.m. with Ashley Archer Tindall Director/Producer. Why am I up here?. From MPP (UCLA) to MFA (Stanford-Doc Film ) T ranslate R esearch
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The Art of the ON-CAMERA Interview Media Lab 2014 Friday, August 22 10:15 a.m. – 12:15 p.m. with Ashley Archer Tindall Director/Producer
Why am I up here? • From MPP (UCLA) to MFA (Stanford-Doc Film) • Translate Research • 10 years in documentary television (NatGeo, HBO, PBS & independent films)Educational and non-profit clients • Mediamakers and Policymakers are natural siblings:There is a need for timely, accurate & relevant information appropriate for your audience • Don’t despair: Use the current media landscape to your advantage! Takeaway: Good Communication is Good Strategy
WHAT ARE WE GETTING OUT OF THIS? • Understand the uses of interview (TV, radio, print, academic, fundraising) • Get a feel for a good interview through experts (Bates/Odgers, video clips) • Get tips on how to set up & conduct a good interview & how to deliver a good interview • Practice with your peers & make mistakes with a small audience • Practice what you’ve learned in the Hot Seat
Interviewee 101 Reasons to do an interview • Reach your audience – the right audience • Establish legitimacy – pick the right platform • Start a conversation • Control the rhetoric • Build an audience • Shift the outcome
Interviewer 101 Learn information • What do you need for your mission? • What is the conversation you want to start? • Who has that information? • Who lends legitimacy? • How do you get the information? • How do you translate it?
BAD INTERVIEW http://www.funnyordie.com/videos/ca8e174a54/between-two-ferns-with-zach-galifianakis-justin-bieber?playlist=135161
BAD AUDIO https://www.youtube.com/watch?v=tI0UUSo3Pqo https://www.youtube.com/watch?v=NVjhwzxG1SI#t=20
GOOD INTERVIEW Example fromStanford Center on Poverty and Inequality MOOC https://www.youtube.com/watch?v=pKieVKTzbl0&feature=em-upload_owner
Demonstration 15 minutes • Karl Bates Director of Research Communications, Office of News & Communications • Candice OdgersAssociate Professor of Public Policy, Psychology & NeuroscienceAssociate Director of the Center for Child and Family Policy • Goal of the interview • Set up with Sanford equipment
Observations? BATES • His agenda? • His strategy? • How did he ask his questions? ODGERS • Her agenda? • Her strategy? • Her talking points?
CHOICE #1: CAMERA • Think about: editing workflow, ease of distribution, budget & timing, fancy may not be better • Advantage of multi-camera • Synchronizing sound (synching)
CHOICE #2: FRAMING • Distance to subject – auto focus and framing issues • Traditional “talking head” - prioritize the face and hands • Other styles (observational, action interviews, conversational, 180 degree rule) Goals = Keep it simple, Minimize distraction, Content is King
CHOICE #3: LIGHTING Goal = get a professional look with the resources at hand to attract the greatest audience
LIGHTING • Key – illuminate eyes, strong light always in front • Fill – create human dimensionthink about a light gradient/fall off • Hairlight/Backlight - separation from background, focuses our attention on the subject
Choice #4: Audio Goals = control noise & prioritize voice Individual vs. Ambient sound What kind of microphone? • Lavalier (a.k.alav, lapel) microphones • Boom mics • Other mics (e.g. Zoom, DATs, iPhone) TIP 1: Always do a record test and listen back before proceeding! TIP 2: Make sure you’ve checked your audio levels in the camera!
ELEMENTS OF A STRONG INTERVIEW • Minimize distraction (noise, movement, wardrobe, fatigue, eating, etc.) • Know your audience (what do they already know, what do they need to know? – recall Stanford MOOC clip) • Control your message (talking points, tone, body language, rhetoric) • Know your interlocutor’s agenda and style (pre-interview, edited or uncut or live) • Think before you talk (less is more, clarity) • Don’t be afraid of repeating/rephrasing
Practice ROUND #1 • Divide into pairs/teams • Half outside, Half inside – 5 minute set up • Interview each other, switch interviewee/interviewer after 5 minutes • Record about 2 minutes of footage only • Don’t forget to do a record test! Q: Why do you want to pursue a career in this field? Q: What are the problems you want to solve?
QUESTIONS ON PRACTICE? • Set up • Delivery • Let’s watch a few! • Tips
Practice ROUND #2 • 4 volunteers • 1-on-1 interview #1 • Audience response and observations • 1-on-1 interview #2 • Audience response and observations
QUESTIONS? • Delivery of information • Camera/Lens/Framing • Lighting • Audio • Distribution • When you might need professional help • Other (permissions, releases, etc.) Contact me: Ashley Tindall firstname.lastname@example.org