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Eat, Drink, then go Shopping?. Whitney Beck Nate Jones Ty Olsen Ryan Mazzola. 11:59 November 23rd. Where will you be?. Black Friday. Named for: Being in the Black Heavy Traffic 1975 Philidelphia; Army Navy Game Lead Loss items Grey Marketing Medic!?!?. Kick-Starting Sales.

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eat drink then go shopping

Eat, Drink, then go Shopping?

Whitney Beck

Nate Jones

Ty Olsen

Ryan Mazzola

11 59 november 23rd
11:59 November 23rd
  • Where will you be?
black friday
Black Friday
  • Named for:
    • Being in the Black
    • Heavy Traffic
    • 1975 Philidelphia; Army Navy Game
  • Lead Loss items
  • Grey Marketing
  • Medic!?!?
kick starting sales
Kick-Starting Sales
  • ‘Black Friday’ – Day after Thanksgiving

-Official start to holiday shopping

-Shopping frenzy

  • Accounts for 25-40% annual sales

-Crucial time of year for retailers

kick starting sales1
Kick-Starting Sales
  • Most stores host events

-Huge sales

-Open earlier; Close later

  • Some malls “Midnight Madness”

-Open at midnight

-Proven to boost sales over this 3-day weekend

why the struggle
Why The Struggle?
  • Earlier openings-
    • Capture those first sales as soon as possible
  • Better Sales
    • The less your leader products cost, the better chance of drawing the ‘serious crowd’.
  • Intense Advertising
    • Trying to break through the competitive ‘clutter’ and become a must go in consumers minds.
why the panic
Why the Panic?
  • Concern shoppers will run out of money early
    • Decreased discretionary income
  • No confidence in the market
    • Housing slump
    • Dow Jones down nearly 8% in last month
    • Nasdaq has also slumped 10% in last two weeks
christmas spending
Christmas Spending
  • National Retail Federation predicts 4% growth
  • Loeb & Associates – 3 – 3.5%
  • America’s Research Group – 2%
reasons for slow growth
Reasons for Slow Growth
  • Warm October
  • No must have items
  • High gas prices
  • Bad housing market
  • Consumers will wait for merchandise to go on sale
  • Worst Christmas Season in 5 years
internet retailing
Internet Retailing
  • 21% increase in online sales from last year
  • Internet Retailers are offering:
    • Free shipping
    • Gift wrap
    • Web-only deals
  • Analysts suggest starting early, pushing Black Friday and Cyber Monday
sources
Sources
  • http://www.reuters.com/article/ousivMolt/idUSN0932353820071109?pageNumber=1&sp=true
  • http://online.wsj.com/article/SB119491130661590575.html?mod=googlenews_wsj
  • http://seattlepi.nwsource.com/business/338869_retailsales09.html
  • http://www.forbes.com/markets/2007/11/08/retail-holiday-forecast-markets-equity-cx_tr_1108markets44.html
  • http://en.wikipedia.org/wiki/Black_Friday_%28shopping%29
  • http://www.youtube.com/watch?v=vVvEChXulSs
  • http://moneycentral.msn.com
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