Extra Credit Opportunity. Bring in coupons, discount flyers, free offers, etc. for extra credit. You can earn 1 point per promotion (must be in good condition). MAXIMUM OF FIVE PROMOTIONS. Quick Question. How have you been persuaded to buy merchandise ?
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Bring in coupons, discount flyers, free offers, etc. for extra credit.
You can earn 1 point per promotion (must be in good condition).
MAXIMUM OF FIVE PROMOTIONS.
How have you been persuaded to buy merchandise?
How have you been informed about new products?
Brainstorm the types of promotions that you frequently encounter.
Sales promotions can be used to:
More money is actually spent on promoting to businesses than to consumers.
Good business ethics require that trade promotional payments and awards:
Read the promotion on page 371.
What is this rebate offer promoting?
Turn to page 372.
Which two goals does this premium offer seek to accomplish?
What type of plan do you think this ad promotes – factory packs, traffic builders, or coupon plan?
On page 373 – read “Net Marketing”.
With a partner, suggest how online grocers can promote online shopping and avoid high promotional costs.
Turn to page 374.
Why are loyalty programs involving co-branded credit cards growing in popularity?
Would you change from one brand to another if the other one had co-branded with a company that you like?
Choose one of your coupons and create a small poster to explain the parts. Consider: