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Hounslow Active Travel Campaign & Exercise Referral Programme

Promoting walking and cycling to reduce car use, improve health, and meet new people. Patients register online, receive training, set goals, and are supported by trainers. Monitored progress and follow-up for lasting lifestyle changes.

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Hounslow Active Travel Campaign & Exercise Referral Programme

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  1. P1 - Hounslow Health Campaign Walk and Cycle Exercise Referral Programme

  2. Background • Campaign designed for Active Car Owners with influence on Status Seekers – like walking and see the benefit of walking and cycling but don’t do much at the moment • Reducing car use should make them feel good • Positive messages around health / environment • Ease of travelling around the area and discovering new places / meeting new people

  3. Campaign • Walk and cycle exercise referral programme: • Standard package (available to all residents) • Enhanced package (available to patients who meet defined criteria – access to a bike) • New campaign but utilises existing resource – www.hounslowtravelactive.org to register patients, create patient profiles and to survey and monitor progress

  4. Website

  5. Website

  6. How it works • Patients register to Hounslow Travel Active website (standard package) or return one of our postcards (enhanced package) • They are then contacted by walk training company or cycle training company to plan their programme (4 or 6 weeks) • Walk or cycle trainer will travel to patients house to ensure participation and help patients who need the most support

  7. Programme • Set goals on website and upload their walk and cycle data to meet their goal • Given an active travel pack plus pedometer or cycle computer • Invited to led-rides and group walks during the year • Follow up phone call after programme and then further calls at 3 and 6 months to give further support and motivation

  8. Campaign • Targeted to 10 surgeries in Hounslow to control demand • Official launch during Bike Week (16-24 June) but GP’s have started to refer patients • Run until March 2013 with potential to extend • Can report on weight loss, patient activity and progress back to referring health professional • Signposted through other NHS services

  9. Project Monitoring • Surveyed at beginning of programme by the walk leader / cycle trainer on their current travel, confidence when cycling or walking and how motivated they are to be active • Repeated at end of training period, at 3 and 6 months to assess new travel patterns and motivation • Further survey questions (SEGMENT specific) can be included at any time

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