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1 in 4 working Americans will suffer an income-interrupting disability at some p oint during their working careers . PowerPoint Presentation
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1 in 4 working Americans will suffer an income-interrupting disability at some p oint during their working careers . - PowerPoint PPT Presentation


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The ability to earn an income is nearly every working American’s most valuable financial asset. It pays for their lifestyle — their home, their retirement and their children’s education. 1 in 4 working Americans

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Presentation Transcript
slide2

The ability to earn an income is nearly every working American’s most valuable financial asset. It pays for their lifestyle — their home, their retirement and their children’s education.

slide3

1 in 4

working Americans

will suffer an income-interrupting disability at some point during their working careers.

slide4

But…theythink it won’t happen to them.

64%

think they only have a

1% or 2% chance

of becoming disabled.

slide5

And…most don’t haveadequate protection.

67%

of the private sector workforce

is not covered by private

long-term disability insurance.

slide6

Plus…they don’t even

want to talk about it!

Research shows many are repelled by the term

“disability.”

slide7

The industry needs to change the conversation about the need for disability insurance.

SO…

The nonprofit Council for Disability Awareness and its member companies have created a new, engaging platform for raising

public awareness.

slide8

Defend Your Income is a movement

designed to unite consumers, advisors, employers, insurers and the press

in a fight to protect the incomes

of working Americans from the risk and impact of unexpected illnesses and injuries.

slide9

The Defend Your Income virtual dojo captures attention

and creates a unique learning environment.

slide10

What would you like to explore?

Take

Action

Meet Your

Attackers

Start

Sparring

Train

& Learn

slide12

Meet Your Attackers

The Meet Your Attackers area is where visitors

can learn about the top 10 leading causes

of disability in a different, engaging way.

slide13

Meet Your Attackers

Attackers are personalized with disability profiles explaining

their areas of expertise, their “weapons of choice” and fast facts

about how they can strike when you least expect it.

x

x

x

slide15

Earn Your Belts Quiz

Train & Learn

In the Train & Learn section, visitors can test their disability

know-how with an interactive quiz. Let’s look at an example.

x

slide16

Earn Your Belts Quiz

Train & Learn

Visitors will receive feedback about their answer

along with access to relevant tools and fast facts.

x

slide17

EIQ Tool

Train & Learn

Users can find out what’s really at stake bycalculating their income potential with the EIQ (Earnable Income Quotient) tool.

x

slide18

PDQ Tool

Train & Learn

Site visitors can determine their risk of losing this income

by calculating their chances of becoming disabled using the PDQ (Personal Disability Quotient) tool.

x

slide20

Dojo Game

The engaging Defend the Dojo online game allows visitors

to face off and defend against the attackers.

slide22

Take Action

The Take Action section provides users with three simplified

pathways they can follow to help defend their income.

slide23

Resource Center

The Resource Center offers a library of

informational resources designed “to go.”

x

x

x

slide25

Advisor Toolkit

The easy-to-use Advisor Toolkit is filled with communication materials.

  • Promotional Tools:
  • Client/prospect email
  • Employer email
  • DYI Web and banner icons
  • Premium item support
  • Direct mail
  • Educational Tools:
  • One-page program sell sheet
  • Program and site presentation
  • Access to the employer toolkit for use with employees
slide26

Advisor Toolkit Resources

Client Emails

Presentation Slides

Web Banners/Icons

Customizable

Premium Items

Program

Overview Sheets

slide28

The Defend Your Income movement will be supported by a

national ad campaign, a heavy public relations push

and extensive social media interaction.

National online consumer advertising campaign

Public relations support

Social media activation with Facebook and Twitter

slide29

In addition, CDA member companies are building DYI into their own marketing campaigns — focusing on engagement, active promotion to their employees, distribution through their own communication channels and integrating the DYI movement into their own company marketing materials.

slide30

Join the movement today.

Facebook.com/

defendyourincome

Twitter.com/

incomedefender