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Fairfax Housing Juxtaposition Project

A protest art project highlighting luxury housing next to lower-income homes, focused on wasteful construction and environmental concerns. Features recognizable characters like Christ and Smokey the Bear in minimalist black-and-white designs. Targeting those open to change, including voters, city council, and contractors. Raises risks of police presence, conflicts in art style, and balancing perfectionism.

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Fairfax Housing Juxtaposition Project

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Presentation Transcript

  1. Robert Schwartz Concept Pitch

  2. Area Observations • Luxury housing located across the street from lower income apartments, duplexes • Park, creek, forest destroyed for housing development. Pollution abounds. • Representative of many similar projects throughout Fairfax city/county.

  3. Area Observations Continued • Housing complex on Main Street, constant traffic in cars and on foot • New housing very close to lower income residences • Within walking distance of local courthouse/police station

  4. Project Specifics • Primarily in protest of wasteful construction (more expensive housing) • Environmental issues secondary(prefer natural environment to high income housing, especially given its location)

  5. Content of Design • Juxtaposition (in this case, of Christ with Smokey the Bear) • Easily identifiable characters • Easily digestible message, doesn’t require much time to read or understand • Minimal text; one word at most.

  6. Content of Design Continued • Greyscaleor black and white; minimal color • Minimalist design in final product • “Short and sweet” message communicated as efficiently as possible

  7. Target Audience • Anyone who will listen • Preferably those willing to make a change; voters, city council members, contractors, housing developers, etc. • Anyone who will get mad about it

  8. Risk Analysis • Proximity to police in installation • Conflict between painting/greyscale • Current work feels “too busy” • Perfectionism

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