What is Search engine optimization and the main factors of doing seo.

1. What is Search Engine Optimization? and basics steps of doing SEO. What is SEO? How it works for your site. In Digital marketing world the full form of SEO is search engine optimization. SEO is done on a website, blog or even on Youtube channel to drive traffic and getting a strong public authority(PA) and Domain authority (DA) of your blog. If

2. your Youtube channel and site are struggling in getting views than SEO helps to bring free and organic traffic to your site Seo takes a lot of hard work (off page) and research in different categories like keyword research, market and competitors research etc. Through SEO our website gain the following on organic bases-

3. Quality of traffic (Relevant or targeted customers) Quantity of traffic (more work more audience reach) Organic traffic (100% free no PPC needed to be done) How SEO works For your sites reputation and traffic building:- Search engine wants to provide the best services for their users and if you are the best than he shows you first rather than any other. This means delivering results on search engine page that not only high quality but also relevant to what the

4. person is looking for. To do this, Search engine will scan or crawl by their robots, bots and spider different websites to better understand what the site is all about or is relevant or not. This helps them deliver more relevant results to those who are searching for certain topics or keywords on any search engine if your topic is relevant and has best and relevant back link than your post show on search engine as well according to the others/competitors rank system and search engine algorithm.

5. Search engine scan every bit of site like if the side is user friendly or not and reward with high ranking on search engine results page if there is any spam, link black head SEO proper indexing. There are several factors in doing SEO of a site by applying this factor in effective manner in site on can rank there site on

6. any search engine without paying anything. Factors effecting SEO working of your site:- 1. Keyword research- A Keyword is the word that a user enter on a search engine when looking for

7. something. In SEO Keyword research plays the primary role once they find a niche keyword, they expand on it to find similar keyword. Different paid and free tools are used in keyword research. 2. Meta Tags- Meta tags are snippets of text which is the part of on page Seo that describe a

8. page's content , the meta tags don't appear on the page itself, but only in the page's source code. Meta tags are essentially little content descriptors that help tell search engines what a Web page is about. Meta tag contains different categories description, keyword, canonical etc. of one page. like Title,

9. 3. Content Optimization – Content optimization is the process of making good and sure content. Content is written in a way that it can reach to the largest no. of possible targeted audience. This process includes making sure keyword are present, adding meta tags and relevant links the content must

10. be relevant and user friendly. Image and headline must be relevant to content. 4. Anchor linking- Anchor links are the clickable text which move you to that particular place whom link is there in an HTML hyperlink. In XML terms the anchor text is the content of the element, provided that the

11. content is text. This can be apply anywhere on URL, Domain, Keyword. 5. Footer Optimization- Don't overstuff keywords in anchor text. Cross linking is ok, just do it naturally that it doesn’t look like only foe SEO purpose. Make links relevant and useful. Organize the link. 6. Site map- A Site map is a list of pages in a website within a domain. On primary

12. bases there are three type of site maps Site map that is used in the planning process of a website. Human visible listing which is called on page activity. Structured listing intended for web crawlers of search engines.

13. 7. Social Media- Social networking sites are the most engaging platforms across the world. so, anyone can gain audience from there. One can make pages and account on different social media networks and share their links on their main website and can also do advertising on different social platforms like facebook and

14. Instagram on has to do regular update on social sites to get audience on website. 8. Direct Submission- It refers to direct submission of website to a search engine.it is a form of internet marketing that helps a webmaster increase the ranking of a web page or pages. The more the number of search engine submission of our website the more we get traffic on our site. it is a effective tool of web promotion. These are the basic and most important steps of both on and off page SEO of a

15. particular site organic reach on search engine. On has to apply these basic steps site. If you want to know more related to Seo tips and how is Seo done practical way than you can join 99 Digital Academy on of the Best Digital Academy in Gurgaon for learning Advance Digital Marketing course. SOURSE:- https://bit.ly/35RYpFD