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Executive Summary Report as of March 4, 2011

Executive Summary Report as of March 4, 2011. Pledges and Awareness Feb 28 – March 4. 30,000 Pledges at R-word.org Estimated 15,000 or more handwritten pledges yet to be tallied through March National Viewership: 685,549 Local Viewership: 1,454,281

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Executive Summary Report as of March 4, 2011

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  1. Executive Summary Report as of March 4, 2011

  2. Pledges and Awareness Feb 28 – March 4 • 30,000 Pledges at R-word.org • Estimated 15,000 or more handwritten pledges yet to be tallied through March • National Viewership: 685,549 • Local Viewership: 1,454,281 • Local Market Ad Value: $65,297.37

  3. Web Impact From Feb 28 thru March 3, 2011 (compared to same March 1 to March 4 time period in 2010) ·         118,558 Visits (35.26% increase) ·         108,572 Unique Visits (38.85% increase) ·         283, 589 Pageviews (54.21% increase) ·         87% New Visits (3.20% increase) ·         51.76% of traffic came through referrals (373.21% increase) ·         37.72 % of  traffic came through Direct traffic (-54.80% decrease) ·         10.52% of traffic came through search engines (87.42% increase)

  4. Twitter Impact • 7,621,450 impressions • 4,000 referrals to www.r-word.org • Engages Board members & celeb supporters • Engages Corporate Partners • Changes attitudes • Raises Awareness

  5. Celebrities End the Word Via Twitter

  6. Facebook Impact • 10,000 New Fans • 2.1 Million Impressions between 2/28 & 3/4 • 5,615 likes & comments on News Feed stories between 2/28 & 3/4 • 46,000 referrals to R-word.org • Hub for Supporters to Share Content • Use shared content on R-word.org • Raise Awareness of Personal Stories • Highlight Our Partners

  7. Events • Project UNIFY Delaware • Notre Dame • John C. McGinley at USC for Q&A • NBA Activation

  8. More Events • Project UNIFY Oregon & the Portland Trail Blazers • Washington State University • R-word at the Georgia State Capitol • Iowa signs a Proclamation signaling March 2nd as Spread the Word to End the Word Day Washington State University Spreads the Word during Disability Awareness Week Unified Basketball at the Portland Trail Blazers

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