Social entrepreneurship in serbia
1 / 13


  • Uploaded on

SOCIAL ENTREPRENEURSHIP IN SERBIA. eko BaG model. Miodrag Nedeljković. Basics. Deffinition : A Social Enterprise is a legally registered market orientated not for profit organisation with social goal – business with social purpose . Value Base

I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
Download Presentation

PowerPoint Slideshow about ' SOCIAL ENTREPRENEURSHIP IN SERBIA' - dalton-gaines

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Social entrepreneurship in serbia


eko BaG model

Miodrag Nedeljković


Deffinition: A Social Enterprise is a legally registered market orientated not for profit organisation with social goal – business with social purpose.

Value Base

  • My Social Enterprise is based on the values of equity in ownership - each member should have equal voting share, equality of involvement, solidarity among members and with people, but well educated for market approach, with trading skills, making balanced between commercial, social responsibility and environmental care.

Why and how
Why and how?

  • Why and how Social Enterprise operates

  • Why people set up Social Enterprises

    Business or not? Do we need…

  • To develop a business plan?

  • How to set up Social Enterprises

  • First – idea!

  • Define market

  • Define customers

  • Define strategy and approach

New concept
New concept

Concept of Social Entrepreneurship in Serbia

In this moment in Serbia are identified more then1000 entities, dealing under some rules of social entrepreneurship with chance to become SE (social mission, not for profit character, market oriented with good or less good management)

Differences between them are related to social purpose and target group.

Differences between business and social business
Differences between business and social business?

  • Profit / not for profit

  • Mission

  • Community benefit

  • Decision making

  • Social objectives

  • Environmental responsibility

Eko bag two years later
eko BaG – two years later


- employment of group with difficulties in employment (women over 50 years, transition loosers)

- promotion of CSR (Corporate Social Responsibility) trough specific waste management

- promotion of recycling, ecology and re-use

- promotion of concept of social entrepreneurship trough positive example of “fast winner”

- products of multi – added value, from nature preservation, trough awereness raising, but also with very atractive and modern designedproducts


Surpassed problems


  • Money (C. of Bg)

  • Beneficiaries’ identification

  • Space - Vracar Municipality

  • Promotion of the concept and product – meetings, exhibition, medias...

  • Branding – final group has information on the product

  • Contacts with agencies

    • In beginning distrust and obstructions

    • But later on we carried up very good cooperation (Sky board, Alma Quatro, Communis..)

  • Contacts with public sector

  • Contacts with our main target – enterprises that are having this kind of promotion (printed PVC banners)

Results acheived
Results acheived

  • Appearances on TVs and other medias’

    • B92 – TV and radio

    • Studio B – several reportages and live shows

    • RTS 1 – Evronet, Profil & Profit”, Evening News, morning news 1st of May

    • TV Pink- news

    • TV Most – “Art to business”

    • Politika

    • TV Avala

    • TV Kopernikus

  • Participation in many events and manifestations

    • Car and Truck fair - Mercedes

    • Non profit innitiatives fair - twice

    • International conference of Social Entrepreneurship in Belgrade

    • Civil society fairs – twice

    • Europe day 9th of May - Kalemegdan

    • Mixer festival and exhibitions - twice

    • “Moda za poneti” – several times – alternative art scene in Serbia

    • Independent (solo) exhibition – National gallery

    • Exit festival – exhibition

    • Ecology fair

    • Recklasar

Faithfull and less faithfull clients
Faithfull and less faithfull clients

  • Mercedes

  • B92 fund

  • October salon

  • Erste bank – unique in Srbia – reusing all printed banners from campaings !

  • EXIT festival

  • Share conference

  • Beoizlog

  • Pils beer

  • Heineken beer

  • Chamber of Commerce

  • SIEPA - Serbia Investment and Export Promotion Agency

  • NGO sector

Unsurpassed problems

  • Solidarity – because of week sustainability and still not strong economical stability, solidarity is, for the moment “in the backgroung”.

  • Financial stability

    • Although final product and message it is carring is unique on territory, not just Serbian, but all around Balkans, financial stability and economic sustainability is still difficult to acheive. But, apparently, it is much easier than in most other social enterprises.

    • Recently, concept od social resonsibility in Serbia is becoming important issue, and it makes very favorable situation for eko BaG. Not just promoting themselves as social responsible companies, but also this concept conitues period of advertising, trough unique final product.

  • Insufficient management capacities

  • Lack of law on SE

  • Law on waste management is not respected

    • Enterprises that are using this kind of promotional campaings don’t respect this low – on most cases. In ideal situation of forced law respect and strong legal procedure, financial sustainability of eko BaG would increased dramaticly.

Social entrepreneurship in serbia

  • Complicated internal relations

    • Power balance

    • Intellectual levels

    • Educational levels

    • Previous work and/or business experiences

    • Motivation

    • Consciousness

  • Social awareness of potential users

    • Still on extremely low level

  • Promotion of the Concept and Product and contacts with enterprises

    – insufficient marketing as well as capacities for good sale strategy

Our plans
Our plans

  • Expansion of production

    • City secretariat for ecology – donation

    • Final product 100% recycled (seat belts, bicycle inner tubes...)

  • Employment of women from same category

  • Franchising..?!

  • Establishment of new social enterprise

    In next 18 months !