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Enhancing Cultural and Creative Activities in a Touristic Region

Enhancing Cultural and Creative Activities in a Touristic Region. KnowInG | Launch Conference Palermo, Sicily | November 30, 2010 University of Algarve Division of Entrepreneurship and Technology Transfer (CRIA) Luís Rodrigues. ALGARVE. the most southern region of Portugal

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Enhancing Cultural and Creative Activities in a Touristic Region

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  1. Enhancing Cultural and Creative Activities in a TouristicRegion KnowInG | LaunchConference Palermo, Sicily | November 30, 2010 Universityof Algarve DivisionofEntrepreneurshipandTechnologyTransfer (CRIA) Luís Rodrigues

  2. ALGARVE • the most southern region of Portugal • 430.084 residents • - population increased in the last decade • - large community of foreign residents • Faro is the Capital of the region • (public services, airport, university) • 16 municipalities • Climate: Temperate. Mediterranean characteristics • Tourism is the main economic activity: • -60% of total employment • - 66% of regional GDP • One of the finest golf destinations in Europe

  3. 5 MILLION TOURISTS PER YEAR! WHY? Easy to reach, a lot to offer www.visitalgarve.pt Sun (3000 hours) and Beaches Golf Sports and Adventure Business and Leisure Culture and Tradition Nature and Landscape QUALITY OF LIFE MeasuredbytheAmount ofDifferent Experiencesavailable In addition Safety Health Care & Wellness Facilities Friendly and Authentic People Cosmopolitan Atmosphere Gastronomy Cultural Diversity and Events R&D Centers Libraries, Theaters, Cinemas IMPORTANT TO ATTRACT CREATIVE CLASS

  4. THE UNIVERSITY OF ALGARVE Founded in 1979. Public Institution. • Main research and teaching areas • Marine Sciences • Arts and Culture • Tourism and Regional Development • Agro-food Engineering and Technology • Health Sciences (new and innovative medicine course) • Offers research opportunities in several areas Annual Budget: 60 million €

  5. UNIVERSITY: SOURCE OF CREATIVITY 7201Undergraduatestudents 807Masterstudents 372PhDstudents 450Research staff 8 Researchcenters 20Researchanddevelopmentcenters + 350 Scientificpaperspublished (2009) 10% of UALG students come from abroad: 54 countries (Energetic, Tolerant and Multi-Cultural Environment on Campus) MANY IDEAS, RESEARCH OPPORTUNITIES AND CREATIVITY!

  6. (VISITORS + RESIDENTS) + ACADEMIA (KNOWLEDGE) PEOPLE with IDEAS CREATIVE ACTIVITIES/ BUSINESSES

  7. YET, A LOT TO BE DONE THE REGION HAS POTENTIAL TO DEVELOP CULTURAL AND CREATIVE BUSINESSES ANCHORED IN TOURISM 2 EXAMPLES: 1 PUBLIC (Municipalityof Loulé) 1 PRIVATE (Natura Eco-Tourism)

  8. www.festivalmed.com.pt MUNICIPALITY OF LOULÉ a different and unique music festival

  9. MUNICIPALITY OF LOULÉ • What: One of the biggest WORLD MUSIC Festivals • Highlights:World Music; Gastronomy Shows; Plastic Arts; Street Animation; • Dance; Handicraft; Workshops and Exhibitions • Purpose:Promote the culture/ traditions of the Mediterranean countries • Where:Historical Centre of LouléWhen:End of June • Goals: • Promote the town of Loulé; • Qualify and differentiate the touristic offer • Promote and revitalize the historic centre of the city through cultural dynamization

  10. ADDING VALUE TO TOURISM: • Qualified Staff - Certified Tour Guides • Connection to R&D Institutions (Marine Sciences) • Educational Activities especially designed to meet schools programs • Materials/contents in braille • Partnerships with environmental associations • High quality equipments and services www.natura-algarve.com

  11. Ricardo Barradas (31 years OLD) EDUCATION DegreeinPhysicalEducation. MasterinHigh Performance inSports OPPORTUNITY Boattourserviceswereallvery similar andpoor. IDEA Occuredin Barcelona. WinnerBusinessIdeaCompetion - 2007. COMPANY CREATION2008 ACTIVITIES Natura Schools; Natura Eco-tourism; Natura GroupsandSME´s (TeamBuildingandTeamFun) SERVICES Eco-TourismActivitiesin Algarve (LandandSea), with a Strong Cultural andEducationalComponent SUPPORT FROM UALG/CRIA BusinessPlanandIncubation; Licencising; EU Funding (Application); ContentsandResearch (Marine SciencesCenter)

  12. A LOT TO BE DONE (2) • Algarve Needs to: • Retainand attract creative people • Diversifyregional economy • Keep on promoting an entrepreneurial culture • Define a public strategy and policy to nourish cultural and creative activities (long term)

  13. WHAT CAN WE DO? • KEEP ON PROMOTING ENTREPRENEURSHIP GOAL : 80%ofthestudentsofalldegreesWILL attendanentrepreneurshipcourseby 2013 TOOL: BusinessIdeaCompetition (ShortTrainingProgram) Focus:CulturalandCreative Activities/ Businesses • INFLUENCE CHANGE: NEW POLICIES

  14. KnowInG =Opportunity GOOD IDEAS ARE MEANT TO BE IMPLEMENTED!

  15. Thankyou!Grazie! Luís Rodrigues |lprodrigues@ualg.pt 'A creative cluster includes non-profit enterprises, cultural institutions, arts venues and individual artists alongside the science park and the media centre. Creative clusters are places to live as well as to work, places where cultural products are consumed as well as made. They are open round the clock, for work and play. They feed on diversity and change and so thrive in busy, multi-cultural urban settings that have their own local distinctiveness but are also connected to the world'. Concept of CREATIVE CLUSTER, UNESCO

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