A 3-YEAR STRATEGIC PLAN for THE ASIAN INSTITUTE OF SCIENCE AND TECHNOLOGY By: Michele Leslie B. David
INTRODUCTION WITH PURPOSE OF THE STUDY: • This study, A 3-year Strategic Plan, is geared towards achieving 100% increase in the population of the entire system. June 2009 is the target commencement of the program and shall end on March 2012. The key result area shall be checked by second semester of school year 2011-2012. • The Asian Institute of Science and Technology, which is the subject of this study, is a technical-vocational school offering 4 courses which are Computer Science, Computer Technology, Business Information Management and Hotel and Restaurant Management. All 4 courses are associate degrees which programs are for 2 years only. The school is TESDA accredited.
TABLE OF CONTENTS • EXTERNAL ASSESSMENT • THE SWOT ANALYSIS • THE STRATEGIC PLAN • THE TACTICAL PLANS • THE OPERATIONAL PLANS • THE MODIFIED VISION AND MISSION STATEMENTS • HISTORY • COMPANY PROFILE • PRIMARY COMPETITORS • SECONDARY COMPETITORS • INTERNAL ASSESSMENT • LOCATIONS
PRIMARY COMPETITORS 1. Asian Institute of Computer Science (AICS) 2. Clark International College of Science and Technology (CICST) 3. ACLC - AMA Back to TOC 4. Mabalacat Community College (MCC) 5. Asian Institute of E-Commerce
SECONDARY COMPETITORS Systems Plus College Foundations (SPCF) St. Mutien College (SMC) Mary, Our Help Technical School (MHCS) St. Anthony College of Tecnology (SACT) 5. Jose C. Feliciano College (JCFC) 6. Dee Hwa Liong College (DHLC) Back to TOC
Factors considered to be a primary competitor: back to TOC • Same courses offered • Almost the same tuition fee • Almost the same size in building/ area (rented property) • Same government accreditation • Located in the same vicinity • Same feeder school • Same curriculum type • Similar vision and mission statements
Factors considered to be a secondary competitor: back to TOC • Offers other courses apart from associate degrees (has basic education to 4-yr courses in college) • Located in the same vicinity • Tuition on courses similar to ours is parallel • Same government accreditation • Bigger land area (owns the property) • Better employee compensation
LOCATION IN THE MAP (back to top) • PROVINCE • REGION • MARKET • LANDMARKS OF THE SCHOOL
. MAP OF PAMPANGA
LANDMARKS • Near Dau Bus Terminal
Near Dau Intersection • Coming from Dau Bus Terminal, turn left at Dau Intersection.
Beside McDonald's Dau • Coming from McDonald's, AISAT is the fourth building.
Above Land Bank of the Phils. • LBP is located at AISAT Bldg., McArthur Hwy., Dau, Mabalacat, Pampanga. • In front of Angelique Square Commercial Building
Since the school is near the well known establishments like McDo, etc., it adds up to easier access going to the school. Since it is located along the main thoroughfare, the signboard is very visible to all passersby. STRENGTHS • LOCATION • - Since the school is along McArthur Hiway, it is accessible via PUVs. • - Since Dau is the business center in Mabalacat, the school is accessible to important establishments particularly SM Clark which is 2 kms away only.
STRENGTHS • LOCATION • - Since the school is in Dau, the students coming from the north need not hurdle themselves amidst the traffic in Angeles City. • PE AREA • - Since the front parking lot is utilized as PE Area for both gymnastics and dance, it is very inviting for the passersby to watch the students as they perform.
STRENGTHS • POPULATION • - Having the biggest population among the tech-voc schools in Mabalacat, the previous schoolmates in high school of our students are enticed to enroll in our school. • HISTORY WITH AICS • - Carrying the name of AICS before, we are able to build rapport with our feeder schools. • - When the feeder schools learned about the issue, we are able to get the sympathy from them. • - Only the name had changed, the people were retained in the service.
STRENGTH • HRM COURSE OFFERING • - Only our school has a separate building for HRM students which is not available among the primary and secondary competitors. • - The international OJT program of the HRM department of our school is not available in other schools. • - Just very recently, the school has been chosen by TESDA as the second testing center in the region for HRM major courses and for certification purposes for the teachers in HRM for all TESDA accredited schools.
STRENGTHS • COMPUTER UNITS • - Computer unit availability is one per student. • - Students may use the computer laboratory is there are no classes going on. • - Better internet connection now. • MAJOR SCHOOL ACTIVITIES • - It has always been a tradition of AISAT to hold beauty pageants every second semester during the Intramural season at SM City Clark. • - The dance competitions on modern, ballroom and cheering are also at the Event Center at SM City Clark. • - The ballgames are in Bayanihan Park which is also open for everybody to watch. • - The Acquaintance Party which happens every first semester is hold in Century Hotel in Angeles City.
NO ENTRANCE TEST - Any high school graduate with complete requirements may enroll. STRENGTHS • LOW TUITION FEES • - Compared to the secondary competitors, we have the lowest tuition fees on all courses offered. • - We have comparable tuition fees with the primary competitors on all courses offered.
WEAKNESSES • 1. POOR FACILITIES • SIZE OF CLASSROOMS • - The classrooms are too big to accommodate 45 heads. • - The walls are just dividers that the noise in the other rooms can be heard. • NO CANTEEN • - There has been no canteen concessionaire for 2 years now in the campus. • - There is no canteen nearby fit for student’s budget.
WEAKNESSES • NO WIFI • - Students with laptop can not access the internet because the campus is not wifi ready. • NO STUDENT LOUNGE • - Students are scattered in the nearby establishments due to non-availability of student’s lounge while waiting for their next class or while on break.
WEAKNESS • PARKING LOT • - The campus’ parking lot has been converted into PE Area thereby depriving the students who are driving their own car to park in the campus. They park in the nearby establishments.
WEAKNESSES • POOR AIR CONDITIONING • - All rooms in the main building have poor air conditioning units particularly the laboratories. • POOR WASHROOM MAINTENANCE • - All washrooms have always been an area of concern for poor maintenance particularly the male’s.
WEAKNESS • 2. POOR TEACHER QUALIFICATION • - 50% of the teachers do not have master’s degree. • 3. POOR CONTACTS WITH OTHER COMPANIES • The school has no much tie-ups with other companies for seminar availabilities particularly for BIM, Comp Tech and Comp Science.
WEAKNESSES • 4. ADMIN-FACULTY RELATIONSHIP • - There is a wide gap between the administrator and the faculty members due to regularization issue that is not granted to faculty members. • 5. FACULTY TURN-OVER • - Faculty turn-over in major subjects like CISCO is very fast. (2 teachers in 1 sem) • - Teachers in English have the highest rate in faculty turnover. (3 teachers per sem)
WEAKNESS • 6. OVER LOADS OF TEACHERS • - Teachers in all Computer subjects have loads no lesser than 55. • - Teachers in English have loads no lesser than 42. • - Part timers are still requested to have at least 24 units.
OPPORTUNITIES • TRAFFIC JAM • - Since Dau is located before Balibago, where the traffic jams start down to the city proper, the students from the north will not have to pass through the area. • HISTORY WITH AICS • - The issue had merited us sympathy from the community particularly the feeder schools.
OPPORTUNITIES • MABALACAT CITYHOOD PROGRAM • - The Office of the Mayor has a joint venture with the other companies for a mass employment particularly in computer related fields like call centers located in Clark. • NATIONAL PROGRAM AGAINST FINANCIAL CRISIS • - TESDA has opened new scholarship funds for specific programs that are skill-related particularly in HRM like cooking, baking, and bartending; also in computer-related courses.
OPPORTUNITIES • THE FIRE IN CICST • - Just recently, the entire campus of CICST, one of the primary competitors, was caught by the fire. The campus was transferred to a nearby building which is a lot smaller than the original. Most of their students have approached our office already for a possible transfer. • IN DEMAND JOBS IN JOB FAIRS • - All courses offered by the school are in demand jobs during job fairs, both municipal and city projects.
OPPORTUNITY • ABOLITION OF 2-YR COURSE IN SYSTEMS PLUS MAIN CAMPUS • - Systems Plus Main Campus in Balibago will be transferring all 2-yr courses to their annex in Miranda St. in Angeles City proper. This means that their students from the north will have to travel 30-minute farther from usual and have to pass by the congested area of the city. If students will transfer to AISAT, they will be able to save time and effort for travel and expenses for fare.
THREAT • NEW ENTRANT • - Mabalacat Community College is under the municipal government. • - It is located in the north where most of our students come from. • - Its course offerings are the same as ours on top of the 4-year courses that it also has. • - The tuition fees of those similar courses are lower by 40% versus ours.
THREATS • TRAFFIC JAM • - Coming from the south (Angeles City), the students do not bother anymore to enroll in our school because they have to pass by all the congested areas before reaching Dau.
THREAT • MABALACAT CITYHOOD PLAN • - The Municipality of Mabalacat is geared towards cityhood. Part of the plan is the existence of a community college that is now in its first year of operation, the Mabalacat Community College. This may take our share of the market coming from the north zone. • - The issuance of business permits to big businesses may cause traffic in the north zone; thereby, posing a threat for our students coming from the area.
THREAT • FIRE IN CICST (A PRIMARY COMPETITOR) • Since CICST was caught by the fire, it has gotten the chance to repair and renovate the place and added more facilities. It has become a marketing tool for them.
Strength-Opportunity • BILLBOARDS ON WALLS • - For additional income, the school may welcome co-lessee to place billboards on the walls of the school since the school is located in a primary business area. • DISPLAY TARPAULIN SIGNS RE SCHOLARSHIPS FROM TESDA • - TESDA has offered scholarship grants to deserving students under the title GAGANDA ANG BUHAY MO…PANGULONG GLORIA SCHOLARSHIPS limited only for 2-yr courses which will commence this first semester school year 2009-2010.
Strength-Opportunity • PROVIDE SCHOLARSHIPS FOR TRANSFEREES FROM SYSTEMS PLUS • - This is to entice students from Systems Plus who are taking associate courses since their 2-yr courses will be moved to their Annex Building. Students will be able to save time and effort for travel and expenses for fare.
Strength-Threat • PROVIDE SCHOLARSHIPS OR DISCOUNTS TO TRANSFEREES • This will entice students to transfer to our school. If discount is insufficient, we will assist the student in securing a scholarship from TESDA. • PROVIDE SCHOOL POOL SCHOLARSHIP • Based on the survey, our first year students in their first semester enroll by groups of 3 to 5. School Pool Scholarship is intended to entice peers of 10 belonging to same section in high school to enroll irregardless of the course they wish to take. This is to keep them together even in college.
Strength-Threat • NICHE FOR STUDENTS AND FACULTY • Since we have students who excel in other fields like modeling and pageants, they can be utilized in marketing activities of the school. Faculty members who have good contacts with other feeder schools may also be assigned in marketing endeavors. • OVERSHADOWING • Since MCC is now beginning to make their marketing activities very extensively, it is also possible to assign a staff to overshadow their marketing styles and target feeder schools.
Weakness-Opportunity • RENOVATION • CONVERT BIG ROOMS TO SMALLER ONES • The 2 big rooms at the 3rd floor can be renovated to become 3 rooms thereby making the 4 rooms into 6 regular sized rooms. It will be just enough for the population size of 45 per room. • CONVERT HRM BAR/KITCHEN TO CANTEEN • Since the school has no canteen, the conversion of HRM bar/kitchen to canteen will make the place useful, not idle. It will likewise generate more income.
Weakness-Opportunity • HAVE MONTHLY BUILDING MAINTENANCE CHART • Since the male washroom is always overlooked, the maintenance chart, both daily and monthly, will help ensure that all parts of the building are thoroughly cleaned and fixed. This will prevent further damage of the property and possible lump sum expenses if prevention system is in place. This will improve the cleanliness of the place also and optimize the service of the janitors and maintenance personnel. SEND TEACHERS TO TRAININGS / SEMINARS • This will uplift the morale of the teachers believing that he is given importance and, at the same time, will improve the performance of the teachers as well as the students thereby giving a quality effect to education.
WEAKNESS-THREAT • PROVIDE SCHOOL SERVICE FROM MCC • Since MCC may get a chunk from our population in the north, it is better to place a school service from the town proper to our school free of charge. • PROVIDE SCHOOL SERVICE FROM ANGELES CITY • To add to the population for those coming from the south, it is best to provide a school service for the students free of charge. The service will take a different route from the city proper to our school to get away from the traffic congestion.
WEAKNESS-THREAT • PROVIDE TEACHER TRAINING AND SEMINARS • This will enhance the skills of the teachers in teaching thereby improving the quality of education that the students get. • REVIEW TEACHERS’ BENEFITS • This will improve the morale of the teachers thereby incouraging them to stay specially the better teachers.
WEAKNESS-THREAT • HIRE TRAINABLE TEACHERS • Based on experiences, good teachers who are single particularly the fresh graduates do not last in the service for 1 year or 1 sem. It is best to hire teachers with good attitude and train them than those with high skills who have no much patience and will just leave the post in the middle of the sem. • PROVIDE RETREAT OR TEAM BUILDING FOR ADMIN-FACULTY • This is to strengthen the bond between the admin and the faculty for better camaraderie thus producing better quality of education through uplifted morale.
EXISTING MARKETING METHODS • PARTICIPATION IN CAREER INTRODUCTION AT FEEDER SCHOOLS • FLYERS • STREAMERS • FINANCIAL AID GRANTS • EXPOSURE AT THE MALL DURING SCHOOL ACTIVITIES • AM AND FM RADIO ADVERTISEMENT
THE STRATEGIC PLAN • This is a 3-year plan which goal is to have 100% increase in the population every second semester by school year 2011-2012. The growth must be from 738 student count in second semester of SY 2008-2009 to 1476 student count in the second semester of SY 2011-2012.