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Marketing Strategies for Water Dealers | Dataman Group Direct Mail & Telemarketing Lists

Discover effective marketing strategies for water dealers to reach the right people at the right time. Explore direct mail, telemarketing, email marketing, and niche markets. Boost profit with new customer acquisition. Dataman Group offers comprehensive insights and support to help you succeed in the water quality industry.

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Marketing Strategies for Water Dealers | Dataman Group Direct Mail & Telemarketing Lists

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  1. Water Dealers Have to Market Reaching the Right People at the Right Time Dataman Group Direct Mail & Telemarketing Lists

  2. You Have to Market ! • New Customers = Profit • Market Share • Attrition • Lead acquisition Cost • Trends Dataman Group Direct Mail & Telemarketing Lists

  3. “This fellow Charles Lindberg will never make it. He’s doomed” -millionaire Harry Guggenheim, 1927 Dataman Group Direct Mail & Telemarketing Lists

  4. “There appears to be no commercial application for the electric light bulb” -Thomas Edison Dataman Group Direct Mail & Telemarketing Lists

  5. “I don’t need bodyguards” --Jimmy Hoffa, July 30, 1975, several days before he disappeared Dataman Group Direct Mail & Telemarketing Lists

  6. “There is no reason for any individual to have a computer in the home” -Ken Olsen, President Digital Equipment Corporation Dataman Group Direct Mail & Telemarketing Lists

  7. If you Snooze, You Lose Take the bull by the horn & fine-tune your marketing strategies. Dataman Group Direct Mail & Telemarketing Lists

  8. Your Tools for Success How To Get The Job Done Dataman Group Direct Mail & Telemarketing Lists

  9. Direct Marketing • Direct Mail • Telemarketing • E-mail Marketing • Door-to-Door Marketing • Niche Marketing Dataman Group Direct Mail & Telemarketing Lists

  10. Direct Mail • Coupon Mailers • Postcards • Letters • The Offer! Dataman Group Direct Mail & Telemarketing Lists

  11. Telemarketing • Dealing with the Federal DNC The law and your SAN The “Self-Scrub” • Benchmarks Dataman Group Direct Mail & Telemarketing Lists

  12. E-mail Marketing What you hear What you think The Way it Really Is Dataman Group Direct Mail & Telemarketing Lists

  13. Door-to-Door Marketing • Formatting a list for door-to-door • Asking for referrals • Door hangers Dataman Group Direct Mail & Telemarketing Lists

  14. Niche Marketing Reaching the Right People At the Right Time Dataman Group Direct Mail & Telemarketing Lists

  15. Key Niche Markets • New Homeowners • Parents of New Babies • Homeowners with Children • Homeowners by Credit Score • People with Ailments • New Businesses • Selected Businesses Dataman Group Direct Mail & Telemarketing Lists

  16. New Homeowners #1 market group in water quality industry • Utilizes public information • Do you need to be the first in the door? • Setting up a successful, comprehensive New Homeowner program Dataman Group Direct Mail & Telemarketing Lists

  17. New Parents &Homeowners with Children • Tremendous Concern with Water Quality and the safety & security of family • New Birth + Pre-Natal household option We want the best for our families ! Dataman Group Direct Mail & Telemarketing Lists

  18. Homeowners by Credit Score • Credit score of 650+ • Homeowner • With/without phones They’ll pass credit ! Dataman Group Direct Mail & Telemarketing Lists

  19. Health & Well-Being is Over-riding concern There is nothing more Important than your Health! Diabetes Allergies Heart Disease High Blood Pressure Psoriasis /Skin problems Respiratory diseases Ailment Sufferers Dataman Group Direct Mail & Telemarketing Lists

  20. Businesses New Businesses Get ‘em while they’re hot Existing Businesses • Select by SIC or type of business • Select by employee size or sales volume Dataman Group Direct Mail & Telemarketing Lists

  21. Choosing a Strategic Partner • Years in Business • Affiliation with DMA, other professional organizations • Referrals • Word of Mouth • Results count! Dataman Group Direct Mail & Telemarketing Lists

  22. Dataman Group Direct Mail & Telemarketing Lists • Working with the Water Quality Industry since 1980 • Member, Florida Direct Marketing Association • Member, National Direct Marketing Association • Member, Water Quality Association • Member, Boca Raton Chamber of Commerce • Member, Broward County Chamber of Commerce • Member, Palm Beach County Better Business Bureau

  23. Dataman Group Direct Mail & Telemarketing Lists Works closely with individual Water Quality Dealers to help them Reach the Right People at the Right Time.

  24. Dataman Group Direct Mail & Telemarketing Lists • Provides dealers with insight based on 24 years of experience in the industry. • Educates new dealers on creating comprehensive direct marketing programs. • Works to establish an on-going, long term relationship, based on mutual respect and experiential results.

  25. Dataman Group Direct Mail & Telemarketing Lists Our Success is Your Success Reach the Right People at the Right Time 1(800) 771-DATA www.datamangroup.com

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