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Easy Cheesy, Brighton, Komedia, 1995-6

Easy Cheesy, Brighton, Komedia, 1995-6. The Strychnine Lounge, Leeds- various venues, 1999 - date. The Death of Dance Music Leeds, 2003-2005. What is a clubnight?. What is a clubnight for? Who designs a clubnight? What’s the powerplay? What are the barriers?

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Easy Cheesy, Brighton, Komedia, 1995-6

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  1. Easy Cheesy, Brighton, Komedia, 1995-6

  2. The Strychnine Lounge, Leeds- various venues, 1999 - date

  3. The Death of Dance MusicLeeds, 2003-2005

  4. What is a clubnight? • What is a clubnight for? • Who designs a clubnight? • What’s the powerplay? • What are the barriers? • Who else might work at a clubnight? • What is the role of the audience? • What kind of other projects might emerge from a clubnight?

  5. MarketingIn groups consider the following:- • How would you market a clubnight? • What is the night? • What is your target audience? • How can you reach that audience? • Draw a marketing timeline. • What is PR? Make a list of PR tasks

  6. Go into Leeds and collect:- • Marketing materials for clubnights • Magazines/zines/newspapers that write about the various clubbing spaces in Leeds.

  7. How do these materials promote the nights? What are their audiences? Select 3 flyers and one article. What do each of these objects say about the night they discuss. Visually, philosophically, intellectually, politically…

  8. Budgets • Why budget? • What should a budget tell you? • What should be on a clubnight budget?

  9. How to be a Promoter….

  10. Issues for the Promoter • Research • Venue • Programming • Staffing • Marketing • Ethics/Philosophy • To be or not to be “commercial” (fundraising) • Audience expectations • Success and Failure

  11. Working with • Musicians • DJs • Performers • Artists • Writers • Small organisations • Large organisations

  12. How would you design a clubnight? • In groups, map out the idea for a clubnight – write a one page plan. • If appropriate think about venue, DJs/music, marketing, philosophy, dressing/styling, performers, companion projects, door policy, market research, profitability, creativity.

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