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May 2, 2013

Developing Your Social Media Strategy. May 2, 2013. Julie Theado, Social Media Manager Columbus Metropolitan Library @ columbuslibrary. S ocial media. Why social media. Build relationships with customers and media. Reputation brand management. Create consistent message.

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May 2, 2013

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  1. Developing Your Social Media Strategy May 2, 2013 Julie Theado, Social Media Manager Columbus Metropolitan Library @columbuslibrary

  2. Social media

  3. Why social media • Build relationships with customers and media. • Reputation brand management. • Create consistent message. • Immediate results. • Find what interests your customers through measurement.

  4. Why we did it • Social media is one area of our overall plan. It’s part of the bigger picture and works together • with other communications tools. • Every year we develop a social media plan based on CML’s strategic plan.

  5. We are driven by our strategic plan, with customer-focused strategies to meet our customers’ rapidly evolving needs. Strategic Plan

  6. Our Purpose

  7. Our social media strategy • 2010: Sharing our value message. Levy year. • 2011: Focusing on our collection, eReaders and positioning us as industry leaders. • 2012: Reader’s advisory, exceeding customers expectations, measurement and new website. • 2013: Reading, engaging customers, Robin Reads

  8. Basic social media strategy • Social media policy. • Listen. • Engage if/when it makes sense. • Adjust – if it’s not working – stop. • Start by using a few tools really well – Facebook, YouTube and Twitter. • Monitor and measure.

  9. Rules of engagement • 70-20-10. • It’s about customers. • Always monitor and respond. • Know when to stop responding. • Not every comment deserves a response. • Keep your emotions in check.

  10. Creating your online personality • Don’t differ from your brand – tie back to strategic plan. • Share information that’s interesting to customers – not self-serving. • Friendly, human interactions – yet professional. • Like other community pages or businesses. Respond on their pages.

  11. Cuyahoga County Public Library

  12. Public Library of Cincinnati and Hamilton Co.

  13. New York Public Library

  14. What we do in social media • Facebook • Twitter • Bloggers • YouTube • Pinterest

  15. Facebook • Develop editorial calendar. • Facebook Chats. • Historic Photo Fridays. • What are you reading Monday.

  16. Robin Reads

  17. Twitter • Part of conversation. • CML_RobinReads. • Positioning as industry leader. • Know audience. FB and Twitter followers aren’t always the same.

  18. Blogger relations

  19. YouTube • Share your story. • Post videos on other social media formats. • Upload views = • 73,000

  20. Pinterest

  21. Results

  22. What’s next • Instagram. • Google+. • LinkedIn. • Social media from destination to driver. • More measurement and analytics.

  23. QUESTIONS?

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