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Advertising

Advertising. Forms of Persuasion & Advertising Techniques. TV Radio Magazine Ads Billboards Flyers Internet. Where do you see/hear advertisements. Target Market…. Who is the Customer?. The company is trying to reach a certain customer. Age Group Male/Female Student Single/Married

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Advertising

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  1. Advertising Forms of Persuasion & Advertising Techniques

  2. TV Radio Magazine Ads Billboards Flyers Internet Where do you see/hear advertisements

  3. Target Market….Who is the Customer? • The company is trying to reach a certain customer. • Age Group • Male/Female • Student • Single/Married • Special Interest • Music, Sports, Fashion, Food

  4. Types of Advertising • Brand Advertising • If you remember the brand name, you will buy that brand @ the store. • You start to depend on the quality • Usually more expensive – to pay cost of advertising

  5. Types of AdvertisingBrand con’t. • Slogans & Jingles • Catchy tunes &phrases entertain you and help you remember a brand. • “Who lives in a pineapple under the sea?”

  6. Types of Advertising • Informative • Designed to Influence you to buy product • They educate/inform you about the product • (Car- Features: breaks, fuel, air bags etc)

  7. Types of Advertising • Persuasive • Forms of Persuasion • Rational Appeal • Uses facts and knowledge • Emotional Appeal • Play on emotional desires and needs • (shows a product bringing love or success to someone or something)

  8. Types of Advertising: Forms of Persuasion • Positive Appeal • An ad that says a product is wonderful • (tells good but not the bad)

  9. Types of Advertising: Forms of Persuasion • Negative Appeal • An ad that says something is dangerous-arouses your curiosity

  10. Types of Advertising: Forms of Persuasion • Humor Appeal • Etrade Commercial • Meant to stick in your mind (you’re so amused you tell others)

  11. Types of Advertising: Forms of Persuasion • Sex Appeal • Cashew Commercials • Plays on your desire to be attractive

  12. Types of Advertising: Forms of Persuasion • Fear Appeal • Reminds you of natural fears, and suggests a product or service will somehow protect you

  13. Types of Advertising • Comparative • Two competing products are used

  14. Advertising Techniques • Testimonial • Shows people saying how good a product is

  15. Endorsement • A “famous” person saying how good a product is

  16. Problem Solving • White Strips • Provide a solution to some difficulty

  17. Advertising Techniques • Scientific Ad • Shows favorable results from a test

  18. Advertising Techniques • Demonstration Ad • Shows how a product works

  19. Advertising Techniques • Life-Style Ad • Connects a product with a glamorous way of life

  20. Advertising Techniques • Bandwagon • Shows lots of people using the product

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