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Gear Up. Chelsea Combe Justin DiRe Stephanie Domenico. Who we are. Gear Up Gear up is Laramie’s number one hot spot to find the perfect season bike and all of the essential gear. Stay safe, shred hard, and maximize performance!.

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Gear Up

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gear up
Gear Up

Chelsea Combe

Justin DiRe

Stephanie Domenico

Who we are

Gear UpGear up is Laramie’s number one hot spot to find the perfect season bike and all of the essential gear. Stay safe, shred hard, and maximize performance!

  • Chelsea Combe- Chelsea is a retired professional motocross superstar! Due to injury she focuses her love for biking through Gear Up. Chelsea is the local CFO and has a strong financial background.
  • Justin DiRe- Justin is the best motorcycle mechanic in the business. Working with the likes of Travis Pastrana and Bubba Stewart in the past, he opened this establishment in 2008, and is currently the CEO of Gear Up
  • Stephanie Domenico – Stephanie grew up around dirt bikes, and after obtaining a degree in marketing, she is now the COO of Gear Up. Stephanie can direct you to the perfect season bike, or help you find gear to fit your needs.

How we got started

In 2008 Justin was driven to open up his own dirt biking business. Although he was more than qualified, pairing up with Stephanie and Chelsea was the finishing touch. By combining their skills and financial backgrounds they were able to successfully establish Gear Up in the spring of 2008. Ever since the grand opening, Gear Up has been named the best bike shop in Wyoming. Gear Up’s popular online branch launched in 2010, allowing us to reach customers from even the most remote locations. Whether you visit us in store or online, you’re sure to find the best prices on the highest quality parts and accessories.

our marketing mix

Online Marketing

    • Banner ads, on Facebook and other websites, can help bring attention to our online store.
    • We’ll have a page on Facebook, and we can offer daily deals to people who ‘like’ our page, as well as keep up a blog via Facebook.
    • When someone checks out, online or in store, we will ask for their email and send them periodical deals and news concerning upcoming events, along with a link to ‘send to a friend.’
  • Storefront Marketing
    • Advertising in the Boomerang, as well as newspapers in Northern Colorado, to help bring as much exposure to our store as possible.
    • Radio advertisements could be huge in this town! People remember radio ads and jingles. If you grew up in CO, you still remember the Shane Co. radio ad, for example.
    • We will sponsor a motocross rider, and have him wear gear with our logo on it. This can bring attention from other motocross enthusiasts outside of the Laramie area, and they will become interested in our online store.
Our Marketing Mix

Gear Up Products

-Gear up specialize in Honda and Yamaha dirt bikes, ATVs, and UTVs.

-Our store is Wyoming’s one stop shop to off-road fun. Come check out our expansive showroom where we can supply the model and make of dirt bike, ATV, and UTV to satisfy any off-road enthusiast.

Honda Dirtbikes & ATVs

Motocross: CRF150R, CRF250R, CRF450R

Trail: CRF150F, CRF250X, CRF450X

ATVs: TRX700XX, TRX450R, TRX400x, TRX250X

Yamaha Dirtbikes & ATVs

Motocross: YZ450F, YZ250F, YZ250, YZ125

Trail:WR450F, WR250F, TT-R230

ATVs: Raptor 700X, YZF450R, Raptor 250R


Honda Big Red


Gear Up Products

-Our store also is home to almost any accessory and part that is motorcycle related. We keep many parts stocked in inventory, so there is no waiting period for most parts.



-Protective Gear





Take risks, ride through the pain, and look good doing it.

Gear Up supports individuals of all ages and skill levels. We respect all of the hard work a rider puts in, and we are here to reward you. Every one of our riders is intense and has a very unique style. So we have dedicated our services to give our customers a personal experience ever day. Stop by our local Laramie location and tell us your story. We guarantee that we can find the perfect equipment for you. Whether you prefer to ride freestyle, go hard on the track, or are looking for a family hobby, Gear Up has everything you need. We are hoping to spread our movement all across the region. Find Gear Up online for a full collection of bikes, equipment, and fan gear. Our site is packed with promotions, deals, and riding advice. We want to be a part of your lifestyle. Most importantly we want you out there fulfilling your dreams. Test our products once and we will change your ride forever. Hold nothing back and ride for Gear Up.


erp system for gear up

SAP Business 1 (B1) ERP System

    • SAP is the vendor, Business 1 is the name of the system.
    • We prefer using an ERP system over a CRM system, because the functions of our dirtbikes business are a little too complex for a CRM system alone. We also feel that an ERP system would be more compatible and flexible for our business today and in the future.
    • Why we chose it: it has pre-built modules for warehousing and e-commerce, as well as a CRM module. Runs on a variety of platforms, so we shouldn’t have any trouble implementing it. We also like the fact that we will have increased collaboration between our storefront operation and our online store.
    • $4,250/user (between $50,000 and $75,000 for implementation, license, services, and number of users)
ERP System for Gear Up
details of sap b1 system

It’s a customizable software system that is increasingly popular in smaller businesses. Its many features include: payroll management, manufacturing and distribution management, financial analysis codes, and customer relationship management.

  • SAP B1 has a user-friendly interface, making it easier to use than other systems. The system is very reliable, and relatively inexpensive. Within the modules, this system has many ways to track things such as warranties, distribution costs, serial number tracking, accounts receivable tracking, and patterns within customer relations.
  • Any small business looking to boost efficiency and striving for further growth. Many industries use SAP B1, such as Warehouse and Production Management, and retail industries.
  • There are 550 add-ons available for further customization of the system, and there is a mobile app available too. This shows that the SAP B1 is flexible and reaches mobile platforms, so it’s not going to become obsolete any time soon. The system’s format is set up in a way to really guide our business decision making. We can be up and running in 2-8 weeks, and that’s pretty fast!
Details of SAP B1 System
how we plan to use sap b1

We think this system will be very useful in integrating all of our business enterprises. We’ll be able to see how much product we have on hand, we’ll have financial analyses to determine where our money is going, and we’ll have a CRM system in place to help maintain personal relationships with all of our customers, whether online or in store. This system will reduce transaction costs, and will give us more time to focus on other areas of the company.

How we plan to use SAP B1
pros and cons


    • User friendly interface
    • Relatively inexpensive
    • Mobile platform capabilities
    • Lots of security features, including data security protection
    • New interface for designing and exploring reports
    • Error tolerance, and more streamlined than other versions, reducing complexity
    • Better diagnostic capabilities that enhance tracing and logging than earlier versions
  • Cons:
    • Limited remote access, due to not being a web-based system yet.
    • Not a lot of flexibility with standard reports
    • Does not support third-party products, such as N’ware(barcode scanning) in warehousing.
Pros and Cons
e commerce revenue models
Advertising Revenue ModelE-Commerce Revenue Models
  • This type of revenue model is targeted towards a large audience of online visitors. Revenue is generated in an organization by exposing customers to various advertisements.

How We Will Use It:

Gear up will devise a quality revenue model by advertising to a larger customer base and persuading customers to increase their spending. New users will be exposed to our brand and informed of our high quality service. Gear up will gain a valuable reputation and see an increase in profit in the future.

Subscription Revenue Model

The Subscription Revenue Model is conducted when a web site charges a subscription fee for access to some or all of its services.

How We Will Use It:

Gear up is focused on always being loyal to their customers. Our company wants to provide all customers with free goods and services. However, we could generate a lot of profit as a business if we were to charge a subscription fee. When a user pays the extra fee, Gear Up will offer them promotions, hidden gear, quick transactions, discounts, and insights to the hottest upcoming trends and events. Customers will love the special access.


Web 2.0 Technologies



-Develops an efficient, user friendly online retail store

-Provides online and offline reading products

-Reliable online marketing and advertising

-Accessible digital publications/ magazines

We Can Use This For:

-Boosting profit and our company’s customer base

-Broadening our online revenue business model

-Increasing relationships with our customers by allowing them to make personalized, immediate purchases



-Keeps up with Co worker Status

-Balances a company’s various work schedules

-Maintains contact information from within the firm

We Can Use This For:

-Utilizing collaboration within the firm

-Increasing decision making and keeping everyone within the organization focused on their future goals


Web 2.0 Technologies



-Free built forms

-Customizable for registrations, etc.

-Provide capability to email, analyze, download data

-Affiliated with PayPal and Google Checkout systems

-Limited to five forms in free, may have ads

-Very secure

We Can Use This For:

-Making and managing our order forms

-Form for contacting customers re: follow-up questions

-Form for our Email list



-Leverage the power of your social and partner networks

-Promotes events

-Monitor the performance of events

-Data driven platform and deep tracking capabilities

` We Can Use This For:

-Designing special events to promote our dirt biking brand

- Providing event wide data while keeping costs low


[Dirt Bike Starting Line Up Photograph]. Retrieved September 20, 2012 from:

  • [Fox logo]. Retrieved September 18, 2012, from:
  • [Freestyle Riding]. Retrieved September 20, 2012 from:
  • [Group of Bikes]. Retrieved September 18, 2012, from: http://cdn-
  • [Honda Sign]. Retrieved September 18, 2012, from:
  • [Image on Details slide]. Retrieved on October 30, 2012 from:
  • [Image on ERP System slide]. Retrieved October 30, 2012 from:
  • [Image on How We Plan slide]. Retrieved on October 30, 2012 from:
  • [Image on Pros and Cons slide]. Retrieved on October 30, 2012 from:
  • [Picture of interior of bike shop]. Retrieved September 18, 2012, from:
  • [Yamaha Sign]. Retrieved September 18, 2012, from:
  • Burns, Michael. SAP Business One Review. Retrieved October 30, 2012 from:
  • Laudon, K. and Laudon, J. (2012). Management Information Systems: Managing the Digital Firm. New Jersey: Pearson Education