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Observations of Functional Objects in Tobacco Retail Environments

This document examines various functional objects found in tobacco retail settings that serve dual purposes: practicality and promotion. Key examples include items like store hour signs, pull/push door signs, clocks, and trash cans, many of which display tobacco brand names. Observations focus on items like the Salem change tray and Marlboro shopping baskets, noting their strategic placement at children's eye level. Additionally, the document encourages counting cash registers while excluding those for gas purchases, emphasizing the prevalence of tobacco advertising items and their influence on consumer behavior.

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Observations of Functional Objects in Tobacco Retail Environments

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  1. Interior observations Functional objects • Items with a tobacco brand name or logo • Serve a purpose in addition to advertising • Examples: • Signs that state the store hours • Pull/push door signs • Trashcans • Clocks

  2. Interior observations Functional object: Salem change tray

  3. Interior observations Functional Object: Marlboro shopping baskets

  4. Interior observations Functional object: Basic trash can

  5. Interior observations Functional objects-illuminated • Circle “1” if an interior functional object uses neon or other lighting.

  6. Interior observations Grocery baskets with tobacco ads • Put tobacco company names and logos right at the eye level of children. • Circle “1” if you see any grocery baskets with tobacco ads inside the store.

  7. Interior observations How many cash registers? • Count registers • Exclude lottery machines and registers used only for gas purchases

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