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Introduction to Internet Marketing

Learn about the basics of internet marketing, including its scope, benefits, and its ties to design, development, advertising, and sales. Discover the power of reaching a global audience and the effectiveness of marketing campaigns.

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Introduction to Internet Marketing

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  1. Introduction to Internet Marketing Internet marketing, also referred to asi-marketing, Web-marketing, Online-marketing, or e-Marketing, is the marketing of product or services over the Internet. For Interactive Information about Internet Marketing services . www.vrinsofts.com

  2. What is Internet marketing ? The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to the Internet, e-mail, and wireless media, but it includes management of digital customer data and electronic customer relationship management systems. Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales. For Interactive Information about Internet Marketing services . www.vrinsofts.com

  3. Why Internet marketing ? Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly. The strategy and overall effectiveness of marketing campaigns depend on business goals and cost-volume-profit (CVP) analysis. For Interactive Information about Internet Marketing services . www.vrinsofts.com

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