WELLNESS

1. WELLNESS Employer Onboarding Kit

2. Key Considerations Our Platform, and the User Experience Getting Started: Launching the Program and Communicating to Your Employees Frequently Asked Questions

3. Agenda KEY CONSIDERATIONS • Wellness investment • Key activities/technology INTRODUCING MMA MARKETLINK WELLNESS PLATFORM • Key features • Key messaging MARKETLINK USER EXPERIENCE • Demo screen shots • How it works ANSWERS TO FREQUENTLY ASKED QUESTIONS QUESTIONS?

4. Key considerations Wellness Investment Key Activities/Technology Key Considerations

5. Value of Investment (VOI) • The Affordable Care Act, Millennials, changing plan-sponsorship responsibility and a pervasive shift to defined-contribution strategies are redefining the value, funding and delivery of benefits. • Increasingly, employers are reporting that the adoption of wellness strategies is helping to mitigate health care increases. • Employee wellness is no longer a nice thing to have, it’s now a priority.

6. Return On Investment (ROI) For every dollar spent on wellness programs, medical costs fall by $3.27 and absenteeism costs fall by $2.73. —Health Affairs

7. Factors Helping to Control Health Care Costs Employers are using a combination of activities and technology tools to impact rising health care costs.

8. Our Wellness Platform & The User Experience Key Features Key Messaging

10. MMA MarketLink Wellness What Your Employees Need To Know • Easy program for employees to use with single sign-on capabilities after the first login, and with little requirement for administrative interaction with the employer. • Secure, private, and customized for the individual employees. • Integrated with core and voluntary benefits offering through MMA MarketLink, giving employees one-stop shopping for health and wellness benefits.

11. Designed for Employee Engagement PILLARS WHY IT MATTERS HOW WE DO IT Simple, intuitive tools can remove perceived barriers and make the decision to act an easy one. Access Personalized user attributes deliver content the person can relate to. The result is increased comprehension and healthier, more informed decisions. Education MarketLink inspires healthy behavior with rewards that align to each person’s individual goals, regardless of age or level. Incentives Feeling comfortable with a group, whether online or off-line, helps to reinforce small decisions and foster positive behavior. Support

12. Strategic Features

13. Key Differentiators • FEATURES • One-stop shop for a member to enroll in wellness programs, monitor and enhance their health and fitness. • Allows access to various wellness programs such as Smoking Cessation, Health Weight, and more. • Provides rewards for members through engagement and reporting. • Offers the ability to integrate with personal devices and sensors (Fitbit, Withings, Jawbone, myfitnesspal, Moves, Misfit). • BENEFITS • Enhanced customer experience. • Helps employees on their personal journeys to better health. • Increased employee productivity. • Integration with personal devices and sensors gives employees easy ways to track their progress.

15. The Process: Activating an Account Promotional Posters MMA MarketLink Website MarketLink Wellness Landing Page The MarketLink dashboard links directly to the landing page. This is where and when employees activate their account. Promotional emails link directly to the MMA MarketLink portal dashboard.

16. Activating an Account Employees will come to this landing page to accept Terms and Conditions. Once that action is taken, the employee is a member of MarketLink. It’s your health, take control and get rewarded Happy birthday

17. Challenges & Tips Challenges and rewards to keep users motivated Essential care tips and reminders

18. Rewards & Community Engagement Community –social forums & expert support Verifiable device integration

19. Ongoing Motivation • The engagement email series welcomes and supports members with the goal of keeping them engaged and providing new content and topics to interact with. • Daily email content: • Health tips • Personalized daily program step • Weekly challenges • Challenge reminders • Community activity • Health trivia • Reward opportunities

20. Daily Activities & Events • Members can quickly check in on all daily activities. As steps are completed, the items will be checked off the list and members will automatically earn points at the same time. • FEATURES: • Summary of daily activities • Makes program recommendations • Earn points as activities are completed

21. Programs • Hundreds of two-week programs, personalized to improve individuals’ mentaland physical wellness at any level. • Programs include: • Nutrition • Healthy Weight • Cardio • Purpose • Smoking • Sleep Health • Strength • Stress • Yoga & Relaxation

22. Communicating With Your Employees Promoting the Program

23. Pre-designed, Pre-written Communications We have created a suite of materials to make it easy for you to share information with your employees and generate excitement about creating a culture of wellness. Three posters were created as a series and were intended to be used prior to launch. The final poster includes messaging on how to register. Four emails were created as a series with the intention to introduce the program, generate excitement and get people to take action. Provided to you in Microsoft Word format, your team can copy and paste into the body of your company’s email, make edits you deem appropriate, and resize to print as desired.

24. Poster 1 - Teaser Look What’s Coming! This poster announces the new benefit, generates excitement and highlights the reasons to join. Recommended use: Place in the workplace 2 weeks prior to launch.

25. Poster 2 - Awareness What Is It? This poster has a bit more detail about what the program offers. Recommendation use: Place in the workplace 1 weeks prior to launch.

26. Poster 3 – Details What Is It? This poster has a bit more detail about the program and what it’s all about. This can be used as a desk-drop flyer, mailed to homes with other communications or placed in common areas as a poster—or even attached to an email communication to help encourage employees to use the program. Recommended use: • Place in the workplace the week of launch. If you have a non-office workplace, consider sending with other materials about MarketLink, or mailing to homes to get more attention.

27. Email #1: An Invitation To Employees Introducing MMA MarketLink Wellness. This email introduces the wellness program to employees and the great features available. Recommendations for use: • Send to employees the day of launch. • Insert a hyperlink in the blue bar to your specific MMA MarketLink site. <Company Name> Company Name

28. Email #2: Are you ready to win? Talk about winning! This email talks about how to earn points and spend those points on raffle entries. Recommendations for use: • Send this email or a similar one the second week post launch. • Insert a hyperlink in the blue bar to your specific MMA MarketLink site.

29. Email #3: It’s Not Too Late To Join! It’s not too late! This email reminds employees to join. Recommendations: • Send this email or a similar one the third week post launch. • Insert a hyperlink in the blue bar to your specific MMA MarketLink site.

30. Email #4: Perhaps Now Is The Time? This email reminds employees about the invitation to join the wellness program and reconsider their choice to pass the first time. Recommendations: • Send this email or a similar one two months post launch. • Insert a hyperlink in the blue bar to your specific MMA MarketLink site.

31. Communications to your Employees: What to expect Sample Communications

32. Welcome Campaign Series During days 1 – 8, messages are sent to members introducing the kind of content and resources available. Emails promote member success stories and health trivia.

33. Engagement Series Ongoing engagement emails are focused on individual participation and success in challenges to help motivate employees.

34. Engagement Emails Testing the Email Communications Process

35. Testing Overview Supported by Your MarketLink Implementation Project Manager This testing process will be conducted when the launch takes place. This will ensure that wellness partner emails are white listed within the company email system. • Who to include: • Small group of employees, HR contact, IT. • When: • 1-2 weeks prior to full employee launch. • What needs to be done: • Go through the account activation process. • Validate that emails are received. • Outcome: • Scenario A – Emails are received. • Program can be launched to broader employee population. • Scenario B - Emails are NOT received. • Contact your MarketLink Implementation Project Manager for support and assistance.

36. Step 1: White List Information Getting Started • Identify someone in IT security or in the IT department who is familiar with white listing processes. • That person should make sure all spam filters are removed. All the information below is what the IT person will need to know to allow Novu emails to pass through their firewalls. • Domain Name: novu.com • Dedicated IP address: 198.245.94.205 • All possible sending and reply profiles/emails are: • memberservices@novu.com • memberservices@emails.novu.com • reply@emails.novu.com • response@novu.com • response+noreply@emails.novu.com • The server that is sending the Novu ExactTarget emails and will be connecting to your email servers to deliver the messages is: mta.emails.novu.com (mta.emails.novu.com. [198.245.94.205])

37. Step 2: Testing Instruction This testing process should be conducted before the program is launched to the broader employee population. Step 1 Have the testing group navigate to the Novu landing page (Through what ever method the employer is going to use). • Accept Terms & Conditions box. • Go through the in application onboarding steps. • Now that the employees are signed up for Novu/Market Link, they will begin receiving Novu/Market Link member emails the day after they sign up. We want to confirm those emails are being received and displaying correctly.  Step 2 Have the testing group validate the following occurred. • Did they receive their Novu email? • Are the images displayed? • In addition, if the employer should uses multiple browsers and email systems, the IT team may want to consider testing this process across multiple browser & email platforms to confirm that all is functioning as expected.

38. Answers To Frequently Asked Questions ? ?

39. Answers To Frequently Asked Questions Messages You Can Share With Employees Does MarketLink replace our existing wellness offering? • No, this does not replace our current program, rather it’s a complimentary addition to make sure you have as many opportunities, and as much support as possible to reach your personal goals. What does it cost? • It costs nothing to participate. You receive reward points that you can redeem to enter into raffles for prizes like iPads, make charitable contributions, or get local deals. Do I sign-in every time I visit the page? • No, only the first time you visit the page. To get started, visit [insert employers specific URL here], click on the wellness icon and you’ll be asked to register. After that first visit, you’ll be able to just click straight through MMA MarketLink to get to your wellness site.