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Basics of Destination Markets

Learn about destination marketing tools, employment opportunities, and the roles of travel agencies, tour operators, CVBs, and trade organizations in promoting destinations. Discover how airlines, cruise lines, car rental agencies, hotels, restaurants, and tourist attractions play a vital role in destination marketing.

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Basics of Destination Markets

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  1. Basics of Destination Markets By: Holli Howard 2010

  2. Tourism Providers • Airline Companies • Cruise Lines • Car Rental Agencies • Hotels • Restaurants • Tourist Attractions

  3. Marketing Tools • Brochures • Television • Radio • Print • Internet • Social Media • Sponsors

  4. Employment • Travel Agencies • Tour Operators • Convention and Visitors Bureaus (CVBs) • Trade and Government Organizations

  5. Travel Agencies • Intermediary-agents who do not work directly for a travel provider but sells his or her products for a fee. • Commission-a fee or payment for services based on a percentage of products sold. • Agents are responsible for knowing current fares and pricing structures, package promotions, rules and regulations, travel warnings, and emerging destinations.

  6. Tour Operators • Assembles and markets many travel products as a travel package that is promoted to the public for one all-inclusive price. • Preferred tour rates • Distribution channels

  7. Convention and Visitors Bureaus • Organization that works with meeting planners to provide tourist information services to business and leisure travelers.

  8. Trade and Government Regulations • Membership organizations that sponsor marketing campaigns, promote destination tourism, and offer education and training to their members. • American Hotel and Lodging Association • National Restaurant Association • National Tour Association • Cruise Line International Association

  9. A state organization is responsible for promoting the entire state as a destination. These organizations have budgets to advertise nationally and internationally to increase travel to their regions.

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