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Corpora Tresmontes Presentation

Corpora Tresmontes Presentation. What is Corpora?. Corpora is a Chilean Holding with world presence, long history and renown leadership in all its economic activities, participating today in three business areas. Holding Corpora. Corpora.

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Corpora Tresmontes Presentation

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  1. Corpora Tresmontes Presentation

  2. What is Corpora? • Corpora is a Chilean Holding with world presence, long history and renown leadership in all its economic activities, participating today in three business areas

  3. Holding Corpora Corpora Consumption Industrial Services Corpora Aconcagua Chisal Inesa Agricor Isasa Servicios Explora Tresmontes Alimentación

  4. Córpora Tresmontes

  5. Our Principal Characteristics • More than 100 yearsof tradition and uninterrupted work • Flexibilityto face the challenges of each market • Innovation capacitycreating new ways of facing business • Professionalismto do our work:

  6. Professionalism : • Producing /selling TANG in Chile under the license of Kraft foods • Buying the business of Lucetti in Chile

  7. Corpora Tresmontes (CTM) Which is our core business? • We are an international company that produces and commercializes food, most importantly beverages. • Our products are focused on superior quality and global administration.

  8. Our Products • Instant cold beverages BIF(icb) Juices, Refreshments, Iced Tea, sport beverages • Instant hot beveragesBIC(ihb) Coffee, Tea, milk modifiers, Natural beverages • ConfectionaryCreams, Jellies, Ice Creams • Liquid Juices • Potato chips

  9. Principal CTM Brands • LIQUID JUICES • YUZ JUICES • BIF (icb) • JIF (icj): • ZUKO • Hikory • Livean • Tang • RIF (icr) • YUPI • Flash

  10. Principal CTM´brands • BIC (ihb) • Café Monterrey • Té Orjas • Cocoa raff • Coronado

  11. Principal CTM Brands • Confectionery • Van cook • Creams • Gelatins • Ice creams • Creamer • Fudge creams • Marmalades

  12. “Beverage specialist" What is a Beverage? According to Oxford dictionary “Any liquid, simple or composed, that one drinks"

  13. Why we drink? • People lose an average of 4% of their body weight in water (50 Kg. = 2 l.) • The same amount of liquid must be recuperated in order to maintain body equilibrium. • The composition of this liquid consumption is given by water and water substitutes.

  14. Proportion of this consumption Consumption U.S.A. POL RUS Water 20% 37% 80% Substitutes 80% 63% 20%

  15. Water substitutes market • COLD BEVERAGES • Alcoholics: • Beer • Wine and spirits • Non Alcoholic: • Sparkling beverages • B.I.F • Iced Tea • Liquid Juices • Nourishing: • Milk

  16. Water substitutes market HOT BEVERAGES • Salty: • Soups • Neutral: • Coffee • Tea • Herbs (Mate) • Others

  17. Water substitutes market Juices B.I.F Refreshments

  18. BIF market Value in Poland Potential market in the short terms POPULATION (millions) 39 PER CAPITA CONSUM.(l./year) 2.8 MARKET VALUE IN RETAIL PRICES ( MLN EUR) 12

  19. BIF per Capita Consumption • Chile 46 l. • Argentina 28 l. • Brazil 17 l. • Mexico 13 l.

  20. What business are we offering you? • We offer: • To participate in the biggest mass consumption market in the world (beverages market) • To participate in a business between as minimum of EUR 700.000 to EUR 2.000.000 in the first year • A distribution margin of 15% over in-warehouse cost • All of our experience in the development of the market • A studied commercial plan with investment done by us • A long term relationship

  21. What we need? • A partner with: • Strength, professionalism, and enthusiasm • Ability to face challenges and implement the commercial plan • Good distribution system • Knowledge about the local market

  22. Next step... • Mutual evaluation • If there is reciprocal interest • To work the project in depth • To make a letter of agreement • To plan the launching

  23. How we reach this target? • According to qualitative research: • Participants demonstrated authentic purchase interest • Participants stressed their will to use ZUKO and YUPI along with the granulated tea or even instead of regular drinks • ZUKO and YUPI can successfully compete not only to granulated teas and syrups, but even to cheap soft drinks. • ZUKO and YUPI could be offered for the lower price in shelves than a consumer would like to pay. • ZUKO and YUPI surprised with its natural taste and variety.

  24. What is ? • ZUKO is a instant cold beverages, non-alcoholic, with fruit flavors that look for satisfy the necessity of liquid consumption that the people have.

  25. Which is its target? • ZUKOtarget is “Family Group" • ZUKO is oriented to all family members, with the message that “drinking and enjoying ZUKO, they satisfy the necessity of liquid consumption

  26. Which are its attributes? • Best fruit flavor. • Authentic natural flavor in base of dehydrated fruit. • Vitamin contribution: Vitamin A and C. • Excellent product presentation. • Great flavor variety and easy recognition of them. • No sugar added.

  27. What is YUPI? • YUPI is instant cold beverages, non-alcoholics, that look for to refresh all family group, children specially • YUPI has a great variety of flavors and it is a convenient alternative to satisfy the liquid consumption necessity

  28. Great flavour variety

  29. CTM TARGET • To develop Instant beverages business in long term beside you • Positioning ZUKO as high quality instant cold beverage with excellent flavors • Positioning YUPI as the most refreshing instant cold beverage • Entry with our brands in all distribution channels • To entry Middle terms with other of our products in this market

  30. ZUKO in other countries Region Country Participation C. America Panama 20 % C.Rica 18 % Salvador 10 % Guatemala 13 % Nicaragua 17 % Rep. Dom. 36 % S. America Chile 51 % Colombia 10 % Paraguay 56 % Argentina 14 % Bolivia 40 % Other C.I.S. 50 %

  31. Suport for introduktion of ZUKO and YUPI • Promotion • Degustations • POP Materials (posters and stands) • Sales forse contest • Media • Suport in advertising

  32. Comercial objectives ofZUKO and YUPI Distribution General objectives: To reach a good presence in supermarkets and traditional sales chanels • - Where competitors are ... • ... Should alsobe ZUKO and YUPI!

  33. How to reach these objectives ? • Hard work together between the companies • - Maximum effort to establish ZUKO and YUPI in: • •Supermarket chains • •Traditional market • (optimaly performing and fullfilling the schedules and proposed activities.)

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