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Technology as Dog Food

Technology as Dog Food. Messaging and success in translating the Capitol for the cubicle Ben LaRocco Manager, Political Involvement Procter & Gamble. A Joke. The dogs have to like it. Good Cause (or candidate) Good Message

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Technology as Dog Food

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  1. Technology as Dog Food Messaging and success in translating the Capitol for the cubicle Ben LaRocco Manager, Political Involvement Procter & Gamble

  2. A Joke

  3. The dogs have to like it • Good Cause (or candidate) • Good Message • Why it matters to the your organization, and why it matters to the message recipient • Credible Messenger • Who is delivering the message? • Receptive Audience • Know who they are

  4. Good Examples • Bush Cheney ’04 – Voter Vault • Barack Obama • www.pgvotes.com

  5. Examples from P&G: 171 year old company at the cutting edge of many technologies - dichotomy • www.beinggirl.com • www.pampers.com • Communicator • PGtube • Employee Blogs • Podcasts

  6. Do not do this!!!!! • http://blogs.ft.com/techblog/2008/11/sex-cocoa-puffs-and-the-cincinnati-search/ • http://www.americablog.com/2008/09/college-republican-leader-had-to-quit.html • http://wonkette.com/153271/breaking-despite-the-elastic-stormie-janzens-thong

  7. How do you measure success? • Define Goals from the beginning, with a framework of how to reach those goals. • Http://www.bipac.net/page.asp?g=pgvotes&content=videos • P&G had roughly 240,000 employee touches, 40,000 hits on PGvotes.com, and hundreds of employees and retirees have proactively signed up to Stay Informed on P&G public policy issues in the future. • Take a Survey

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