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How does Marketing Automation Benefits B2B Companies?

B2B marketing has always been challenging compared to B2C. The channels for marketing are very limited. In B2B, customer experience matters the most. Delivering good customer experience will not only help you to increase customer retention but also increase the number of qualified leads. If you want to quadruple your business, then you must consider marketing automation in your marketing strategy. <br>

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How does Marketing Automation Benefits B2B Companies?

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  1. How does Marketing Automation Benefits B2B Companies? B2B marketing has always been challenging compared to B2C. The channels for marketing are very limited. In B2B, customer experience matters the most. Delivering good customer experience will not only help you to increase customer retention but also increase the number of ​qualified leads​. If you want to quadruple your business, then you must consider marketing automation in your marketing strategy. Businesses often hear a misconception that marketing automation provides fewer returns on investment. According to a ​survey by Venture Beat​, it has been found that a majority of the business owners believe that marketing automation is worth the price. 10% of them believed that it was inexpensive and 47% believe that it was reasonably priced. Whereas, only 11% of them found it extremely expensive. Marketing automation adds great value to your business. In a ​survey by Marketo and Ascend2​, 63% of the businesses said that they would increase their marketing automation budget in the upcoming year. Some of the ​common reasons why businesses choose to increase budget were, it helped them nurture leads, analyze data, define segments and email marketing. Top 5 Advantages of B2B Marketing Automation Marketing automation helps B2B companies such as a B2B retailer or a ​mobile app development company to thrive in the digital economy. Here are the top 5 benefits that you’ll receive as soon as you start to implement marketing automation in your business. Increase ROI Budget is one of the most plausible factors in defining the marketing strategy. It is pretty evident that introducing marketing automation will bring a significant change in your annual or quarterly budget. The good news is that you’ll be able to do more compared to what you’ll spend. Using ​marketing automation system​, one person can handle various elements of a marketing campaign such as organizing the campaign, keeping track of the data,

  2. setting targets, etc. Without marketing automation tool, you’ll need to hire more than one person to handle all your marketing campaigns. You can calculate ROI by yourself. One person & one tool v/s No tool and more person. Receive High-Quality Leads For a B2B company, when it comes to leads, quality is more important than quantity. As seen in the intro that getting qualified leads is the most prevailing problem of B2B companies. Every sales executive will agree that one qualified lead is way better than a dozen non-qualified leads. But, it is very important for a marketer to know that among the total leads which of them were qualified. Marketing automation tools help marketers to evaluate the quality of the lead. These tools follow a special grading and scoring system to evaluate lead quality. The tool studies the behavior of a customer whenever they: open an e-mail, visit a website page and download or view a case study or a whitepaper. Boost Customer Experience With enhancements in technology, the way customers and business interact has also changed. The competition is also fierce. Automating a few aspects of your marketing campaign will help you to ease longer sales cycles and beat the competition by reducing time to market. The main benefit of automated campaigns is that they help you nurture qualified leads by allowing you to interact with customers based on their behavior. It helps you to keep your customer informed about your latest offerings automatically based on their interests. These tools are also capable to create personalized e-mails for customers who show great interest in any of your offerings. Explore New and Better Business Opportunities Marketing automation tool shows you the bigger picture of who your customers are and why they have visited a particular service offering page. They also help you to identify which industry or market your business appeals to. They also help you with A/B testing of various campaigns or to check which CTA or headline works the most. These tools help you to deep dive into how consumer behave in all your campaigns. It will bring more insights on the table and help you explore better business opportunities.

  3. Win your Customers with Personalization Marketing automation tools are specially designed to increase your audience or subscribers. They can help you win your customers by delivering them personalized information based on their behavior and interests. Marketers can leverage this power of personalization to create content around customer interests and shoot the content when they are ready to consume it. These very targeted dynamic content marketing or predictive intelligence will help you to reduce sales-cycles and increase the probability of conversion. A lot of B2Bs have seen this strategy to work and increase conversion rates. Wrapping Up Marketing automation helps you to reduce manual efforts and free up resources by automating various marketing actions, campaigns, and processes. Initially, the marketing automation tool might overrun your budget but, in the long run, it will help you increase revenue and achieve brand success. Website​: ​https://www.credencys.com Email us:​ hello@credencys.com

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