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Brian Robinson Scott Swearingen Kelly Clayton. Mission Statement. “G.I. Joe's goal is to provide it's customers with the best selection of sports, outdoors and automotive gear available at the best possible prices.”. History. Started in 1952 as an Army surplus store

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brian robinson scott swearingen kelly clayton
Brian Robinson

Scott Swearingen

Kelly Clayton

mission statement
Mission Statement
  • “G.I. Joe's goal is to provide it's customers with the best selection of sports, outdoors and automotive gear available at the best possible prices.”
history
History
  • Started in 1952 as an Army surplus store
  • Founded by Edward M. Orkney in Portland, Oregon
  • Stores throughout Oregon and Washington
  • First item sold was an Army surplus mummy sleeping bag for $1.50
  • “SEIZE THE WEEKEND!!!”
locations
Locations
  • Area locations include Albany, Salem, and Eugene
  • Statewide there are 13 total
  • 24 total stores nationwide
services
Services
  • Fishing Guides
  • Bike Mechanics
  • Snowboard/Ski Shops, complete with full tune up services
  • Rentals
  • Racket Services
  • Automotive
strengths
Strengths
  • Community Involvement
  • G.I. Joe’s Foundation
  • Online Shopping
  • Product Assortment/Availability
  • Events and Contests
  • Sidewalk Sale
  • Competitive Prices
  • Ticketmaster
weaknesses
Weaknesses
  • Only in the Northwest
  • Employee Expertise
  • Large Stores, hard to find what you’re looking for
opportunities
Opportunities
  • Advertising
  • Expansion to the East
  • More promotions
  • Make more appealing to women
  • Employee Training
  • Internships?
threats
Threats
  • Big 5 Sporting Goods
  • Wal-Mart
  • Fred Meyer
  • Foot Locker
  • Small specialty shops
  • REI
sources
Sources
  • www.gijoes.com
  • www.google.com