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Realising Dreams, Avoiding Nightmares, Accepting Responsibilities:A Framework For Our Responsibilities

Acceptable Use Policy

Recording of talks, discussing the issues on Twitter, etc. is encouraged.

Our content (slides & talks) is open – we’d like your contributions to be reusable too (Twitter posts, session discussions, videos, ...)


Twitter ID: briankelly

Brian Kelly


University of Bath

Bath, UK


Twitter tag:


Resources bookmarked using ‘altc-2009-113' tag

UKOLN is supported by:

This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat)

about this talk
About This Talk
  • There’s a need to:
    • Agree on the vision (the dreams)
    • Understand the concerns (the nightmares)
    • Develop a framework for addressing the concerns
    • Manage the risks in order to realise the potential
    • Share the load, to collaborate on risk identification and risk management
    • Convince (sceptical?) senior management, colleagues, … that your approaches are reasonable

Note: framework being developed initially to support general use of Social Web services

your nightmares
Your Nightmares


Lack of resources

Benefits unproven


No time





No support frommanagement

Technical Issues



Legal issues

Ethical issues

What’s missing?


deployment strategies
Deployment Strategies

There’s a need for a deployment strategy for innovation:

Addressing learning needs

Low-hanging fruits

Listening to concerns & addressing them

Observe emerging best practices

Encouraging the enthusiasts (don’t get in the way)

Staff training & development

Address areas you feel comfortable with

Evidence: impact analysis and assessment

Risk and opportunity management strategy

Accept things you won’t/can’t do it

Now established?


scoping you don t need to blog
Scoping: You Don’t Need To Blog!

Perhaps blogging & twittering (and speaking at conferences) is best left to those with a passion / preference for such user engagement?


  • Suggestions:
    • Encourage the enthusiast
    • Lightweight bureaucracy: “Don’t be stupid”, emerging patterns of Twitter usage , …


you might need a policy
You Might Need a ‘Policy’


A policy is bureaucratic,

Fails to understand new technologies

  • Dangers of no policy:
    • Over-the-top reaction
  • A lightweight policy:
    • Mosman Council page describes “who is tweeting on behalf of the Council (the web team based at the Library); why they are doing it; their reply policy and how to stop them following you”


  • Openness vs. Privacy
    • Difficult (confidentiality, cultural issues, awareness issues, …)
    • Closed & proprietary have advantages!
  • Approaches:
    • New media literacy
    • Using appropriate approaches ourselves (are we at ALT-C?)

Quiet Zone at IWMW (Balcony): no photos, no loud gadgets, …

What can you suggest?

risk management
Risk Management

JISC infoNet Risk Management infoKit:

“In education, as in any other environment, you can’t decide not to take risks: that simply isn’t an option in today’s world. All of us take risks and it’s a question of which risks we take”

  • Examples of people who are likely to be adverse stakeholders:
    • People who fear loss of their jobs
    • People who will require re-training
    • People who may be moved to a different department / team
    • People .. required to commit resources to the project
    • People who fear loss of control over a function or resources
    • People who will have to do their job in a different way
    • People who will have to carry out new or additional functions
    • People who will have to use a new technology


risk assessment

What are the risks?

  • What are the risks of doing nothing?
Risk Assessment
  • Risk assessment for use of Web 2.0 services at UKOLN’s IWMW 2006 event:
  • What are we trying to achieve?
towards a framework
Towards a Framework

“Time To Stop Doing and Start Thinking: A Framework For Exploiting Web 2.0 Services”, Museums & the Web 2009 conference



  • Critical Friends
  • Application to existing services
  • Application to in-house development
  • Sharing experiences
  • Learning from successes& failures
  • Tackling biases

Benefits (various stakeholders

Risks (various stakeholders

Missed Opps. (various stakeholders

Costs (various stakeholders

Subjective factors


using the framework
Use of approach in two scenarios: use of Twitter & FacebookUsing The Framework

Twitter for individuals

Organisational Fb Page


Community support

  • Critical Friends / Friendly Critics
    • Misc blogs
    • Email list discussions
  • Learning
    • Many blogs Engaging with a Twitter community
    • Conferences
    • Papers

Marketing events,…

Benefits (various stakeholders

Rapid feedback

Large audiences

Risks (various stakeholders

Justify ROIOrg. brand

Ownership, privacy, lock-in

Missed Opps. (various stakeholders




Costs (various stakeholders



Note personal biases!


an audit
An Audit
  • Do we have a need for:
    • An individual risk audit
    • A departmental / course-based / … risk audit
    • An institutional risk audit

From: VC

To: HoD

All cost centres must complete the attached Web 2.0 risk assessment form by …

The audit requires …

Failure to complete will result in …

If e-learning 2.0 / PLEs / … enhance learning experiences don’t we have a responsibility to maximise these benefits? And will these approaches support this work?

what else
What Else?
  • Suggestions for other approaches for “Realising Dreams, Avoiding Nightmares, Accepting Responsibilities” warmly appreciated!