
Infogroup Consumer Database. C. A. R. overage. ecency. ccuracy. Quality. Infogroup Data Assets. U.S. Consumer Database. www.infogroup.com. U.S. Database of 115 million households and 225 million individuals enhanced with individual & household-level demographic information
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U.S. Consumer Database
www.infogroup.com
U.S. Database of 115 million households and 225 million individuals enhanced with individual & household-level demographic information
Original Compiler with a proven track record since 1917. No really.
75 contributing sources and 3.5 billon records aggregated annually
High value demographics include age, income, homeownership, home value, real estate details, phone, presence of children, lifestyles, and behavioral data.
New Mover Database: 15 million recent movers, 2 to 3 weeks from move date
New Homeowner Database: 3.2 million new homeowners over the last 12 months
2
Infogroup focuses on speed and accuracy
Updated File
Single-Key Record
Consumer Compilation ProcessAuto Parse: Data is “placed” into the correct field.
OCR scanned images are converted to useable text.
Each page is individually scanned.
Phone Books Received
Jomes, J. =
Jones, J.
Unmatched records are sent to “Single Key” process.
Single-Key records are merged with original records.
Final Parse:Records that cannot be Auto Parsed are done manually.
Electronic Matching: Current months vs. previous month.
Data Validation:Merged records are processed against USPS, FTC, DMA, Infogroup “flags”
CONSUMER DATABASE (8-12 week process)
Quality Assurance Check
Applications
Reference Products
-Internet Directory
Assistance
-CDroms
Sources
Over 4,000 Phone Books
80 Million Households - 88 Million Individuals
White Pages
Applications
Reference Products
Sources
White Pages plus
additional
individuals
Expanded White Pages
White Pages
80M Households - 88M Individuals
80 Million Households - 124 Million Individuals
Applications
Marketing
-Telemarketing
-Direct Mail
-Modeling
Sources
3.5 Billion
records from
75 different
sources
Consumer Marketing
Expanded White Pages
80M Households - 124M Individuals
80M Households - 88M Individuals
115 Million Households - 215 Million Individuals
White Pages
Sources
Records that do not
qualify for
Marketing:
-No Solicitation
Flagged
-Haven’t been
verified in the
past 24 mos.
-Records at the
previous address
-Deceased people
-Rolling 5 years
Applications
Fraud Prevention
Data Append
Skip Tracing
Modeling
Universe File
Consumer Marketing
Expanded White Pages
80M Households - 124M Individuals
115 M Households - 215 M Individuals
80M Households - 88M Individuals
White Pages
350 Million Households - 450 Million Individuals
More than 75 data sources & over 3.5 billion records aggregated annually
Infogroup continues to expand courthouse access to capture Deed Transfers and Tax Assessor data.
(85% of population)
(95% of population)
……Goal: Universal Coverage to Facilitate Segmentation and Modeling Applications
* Infogroup is a Non-exclusive Licensee of the USPS National Change of Address, Locatable Address Coding, and Delivery Point Verification.
Three Levels of Demographic Data
Details for Household Members
Infogroup’s Ethnic Identification Scheme
5-STEP Match Process
example: Nguyen O’Brien will be coded as Vietnamese – not Irish.
Completeness and Accuracy
Benefits
Created Using Real Data
Infogroup Unique Household ID (IGID)
Location Attributes
Household Data
More You Should Know About
Real-time Marketing Answers in Rapidly Changing Market
For Everyone in our consumer database:
Infogroup’s Second Generation Clustering System
Socio-Economic Status Indicator……SESI
Neighborhood Statistics: Aggregate List Statistics……ALS
Proprietary Updates Formulated from the Consumer Database
2000 => 2010 Census
18 additional data sources & more than 6.5 billion records aggregated annually
Each year, nearly 20% of the population moves to a new residence!
Compiled Using
Benefits
A subset of the New Movers database
Compiled Using
Monthly and Weekly Feeds
Selectability
C
A
R
ecency
ccuracy
Quality