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PPC in Digital Marketing PPC in Digital Marketing PPC in Digital Marketing
Who should use PPC? Who should use PPC? Who should use PPC?
What What What are the are the are the benefits of benefits of benefits of PPC? PPC? PPC?
PPC is friendly to your pocket- PPC is friendly to your pocket- PPC is friendly to your pocket- As a startup or small business owner, it is highly advised that the As a startup or small business owner, it is highly advised that the As a startup or small business owner, it is highly advised that the money is invested at the right place and in an effective manner. money is invested at the right place and in an effective manner. money is invested at the right place and in an effective manner. PPC may seem costly but if you do not put all your money into the PPC may seem costly but if you do not put all your money into the PPC may seem costly but if you do not put all your money into the 1st campaign it would be really effective. Start with small 1st campaign it would be really effective. Start with small 1st campaign it would be really effective. Start with small campaigns that get you some leads. Optimize before spending campaigns that get you some leads. Optimize before spending campaigns that get you some leads. Optimize before spending look out responses from the first few campaigns and you’d get an look out responses from the first few campaigns and you’d get an look out responses from the first few campaigns and you’d get an idea of what has been working up till now. Slowly increase your idea of what has been working up till now. Slowly increase your idea of what has been working up till now. Slowly increase your budget to the profitable campaigns that are guaranteed to provide budget to the profitable campaigns that are guaranteed to provide budget to the profitable campaigns that are guaranteed to provide some positive return. Allocate your budget on some specific some positive return. Allocate your budget on some specific some positive return. Allocate your budget on some specific keywords that are profitable. keywords that are profitable. keywords that are profitable.
Engage targeted customers in a Engage targeted customers in a Engage targeted customers in a short span of time short span of time short span of time
Analyze Analyze Analyze
Retargeting Retargeting Retargeting