Segmenting Markets. How many ways can you think of in which buyers and sellers come together to carry out transactions (of any product/service)?. Definition of ‘the market’. “Place where buyers and sellers come together”.
“Place where buyers and sellers come together”
“the classification of customers or potential customers in to groups or sub groups (market segments) each of which responds differently to different products or marketing approaches. Each segment contains people who share common traits”
Firms to allocate out: