1 / 31

S TATE OF T HE US R ECREATIONAL B OATING I NDUSTRY

S TATE OF T HE US R ECREATIONAL B OATING I NDUSTRY. November 4, 2011. Today’s Review Includes. Today’s Boating Population 2010 Industry Results 2011 Outlook. The Boating Population Boats in Use. Recreational Boats Owned. Recreational Boats in Use by Type.

corin
Download Presentation

S TATE OF T HE US R ECREATIONAL B OATING I NDUSTRY

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. STATE OF THE US RECREATIONAL BOATING INDUSTRY November 4, 2011

  2. Today’s Review Includes • Today’s Boating Population • 2010 Industry Results • 2011 Outlook

  3. The Boating Population Boats in Use

  4. Recreational Boats Owned

  5. Recreational Boats in Use by Type

  6. Average Age of Boats in Use • The average age of boats has increased by 5 years since 1997 • Increase is due to higher mix of older boats as industry sales declined from the 70s & 80s. Also reflects people holding on to their boats longer (lower scrappage) through the economic downturn * All Boats includes Outboard, Sterndrive, and Inboard (excludes jet and other forms of propulsion)

  7. The Boating Population Participants/Owners

  8. Number of Adult Boating Participants18+ Years Old

  9. Recreational Boating Participation 2010 Past boating participants and people who do not boat total about 200 million people in the U.S.

  10. Reasons Past Participants Have Not Boated in Past 12 Months More than 50% of reasons are non-monetary

  11. Boating Participation – Exposure to Boating as a Child Drives Adult Participation Childhood Boating Experience Current Participant Non - Participant

  12. Percent of US Households Who Owned a Boat in 2010

  13. 2010 Market Results

  14. A Look at 2010 • UNIT RETAIL SALES of new powerboats down 9.4% • $$ RETAIL SALES of new powerboats are down 13.4%

  15. A Look at 2010 continued: • PERSONAL WATERCRAFT unit sales down 6.5% to 41,600 units and dollars down 7.5% to $463 million • New Sailboat unit sales were 4,300 boats down 20% • Canoes and kayaks were down 10% - 14%

  16. Total Retail Expenditures 2001 to 2010(in Billions of Dollars)

  17. Retail Expenditures 2010 (in Billions of Dollars)

  18. Annual Percent Change in Unit Retail Sales Traditional Powerboats 1981 to 2010

  19. New Boat and Sailboat Unit Sales1997 to 2010

  20. Total Power and Sail Boat Sales1997 to 2010

  21. Key Take Aways • New boat sales are at historical lows • Boats in use have started to decline after a 15 year up cycle • Powerboat owner’s average age is increasing • Age of boats is increasing • The primary boater demographic is shrinking as % of population • But – participation is up and growing • Opportunity to convert 200 million people to boating participation

  22. So…What’s Happening • Boating remains big business - $30 billion • Retail Sales are GROWING FOR FIRST TIME IN 5 YEARS • Wholesale Shipments of New Boats Expected to be Up 16% in Units and 18% in Dollars in 2011 • We must change if we want to grow

  23. 2011 Outlook

  24. Info-Link’s Bellwether All 15 Foot+ Powerboat Sales Trend Rolling 12 month year-over-year % change in unit sales

  25. Light Vehicle Sales v. Boat Sales

  26. Consumer Spending Back On Track

  27. Annual Percent Change in Dollar Retail Sales Traditional Powerboats 1981 to 2010

  28. Boating Outlook • Momentum has shifted upward • Wholesale Shipments of New Boats Expected to be Up 16% in Units and 18% in Dollars in 2011 • Economic Forecast of Wholesale Shipments Shows Continuing GROWTH THROUGH 2015 • Anticipate 2011 retail new boat sales to be 2.5% over 2010

  29. Why Will Sales Grow in 2011? • Improving CONSUMER CONFIDENCE • Less savings=more spending. SPENDING UP LAST 18 MONTHS. • LIGHT VEHICLE SALES strong and growing • RV SALES growing – Important Leading Indicator • GDP HAS GROWN the last six quarters. 2011 GDP expected to grow 1.4%. New boat/engine sales do well when GDP grows at 3% or above. • DEALER INVENTORIES at one of the lowest levels ever • USED BOAT INVENTORY is drying up • USED BOAT PRICES ARE RISING making new boats more attractive • LATE MODEL USED BOATS won’t be available in the pre-owned market. Industry only built 93,000 boats in 2009, 113,200 in 2010 and projected to build 131,400 in 2011. • Manufacturers are introducing NEW MODELS with new features and accessories. These aren’t available in the pre-owned market.

  30. Join the Movement:Passion for the Water is Contagious Invite & Share Prospects Boaters Awareness & Experience Purchase Consider Desire

  31. Be a part of the movement! Together, we can create a better future for recreational boating!

More Related