1. Rapid Response System

2. Rapid Response System • Developed to notify account teams when the client was not happy with one or more service areas, such as cost management or creative content. • Designed to help Euro RSCG provide the best quality of service available. • Allows Euro RSCG to measure the results of our work.

3. Rapid Response System – How It Works • A client instance is established by Euro RSCG. • Key dates are chosen, anywhere from 4 to 12 per year. • On the key dates, each client user will receive an email that contains a link to a survey website. • The survey contains a list of questions regarding Euro RSCG’s service. • The client user selects an option ranging from Very Satisfied (5 points) to Not Satisfied (1 point) for each question. • Any surveys submitted with poor marks (1 or 2 points) will be immediately routed to the Euro RSCG Account Team for that client.

4. Rapid Response System – Step 1 • The client user receives an email that contains a link to a survey website:

5. Rapid Response System – Step 2 • The client user clicks on the link to open the survey website:

6. Rapid Response System – Step 3 • Surveys containing poor marks are immediately sent to the Euro RSCG Account Team and marked as urgent.

7. Rapid Response System – Final Step • The Euro RSCG Account Team contacts the client determine how to correct the problem.

8. Rapid Response System – Customizations • Go to http://rrs.eurorscg.comto fill out a new client request:

9. Rapid Response System – Customizations (cont.) • Items to customize: • Client • Email Subject • Email Message • Email “From” Name • # of Days to Send Followup (reminder email) • Followup Email Subject • Followup Email Message • # of Days Prior to Send Agency Notice • Dates to Send Surveys (up to 12 per year) • Euro RSCG Team Members (account administrators) • Client Team Members (who will receive the survey) • Website Greeting • Thank You Message • Survey Questions (up to 20 questions)

10. Rapid Response System Contact Adam Frost with any questions: adam.frost@eurorscg.com