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Content Analytics – Uncovering Critical Insight

YellowBrix. Content Analytics – Uncovering Critical Insight. Content Analytics. What is it? Automated techniques used to analyze data Any technique for making inferences by objectively and systematically identifying specified characteristics

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Content Analytics – Uncovering Critical Insight

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  1. YellowBrix Content Analytics – Uncovering Critical Insight

  2. Content Analytics • What is it? • Automated techniques used to analyze data • Any technique for making inferences by objectively and systematically identifying specified characteristics • Process to and extract meaningful information from text • Repeatable methodology that uses a consistent process to get a consistent result • Why do you need it? • Reduce your time to knowledge • Provide improved and consistent results • Identify critical knowledge elements • What are the technologies and how are they used?

  3. Ontology Bayesian SVM NLP Vector Boolean Semantic AI Clustering Hyper-planes Taxonomy

  4. Bayesian • SVM • Boolean • Hyper-planes • Vector • Categorization • Related Articles • Clustering • Vector

  5. NLP • Entity Extraction • Summarization • NLP

  6. Clustering • NLP • Tag Clouds

  7. NLP Boolean • Alerting

  8. Semantic • NLP • SVM • Sentiment Analytics

  9. Sentiment on Yahoo Microsoft makes offer Microsoft withdraws bid Microsoft backs Icahn’s bid to oust Yahoo board

  10. Conclusion • Automated tools will not replace people. • Content analytics allow companies to use knowledge workers to their fullest potential. • Leave the “assembly line” work for the computers.

  11. Questions?

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