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Social marketing involves promoting products, services, or causes through social media platforms to reach and engage with a target audience. By creating valuable, relevant content, brands can increase their visibility and build relationships with customers. Successful social marketing requires understanding audience behavior, trends, and preferences, then using that data to tailor campaigns. Tools like analytics help measure performance, refine strategies, and optimize outcomes. Beyond direct promotion, social marketing encourages interaction and feedback, fostering community engagement and br
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