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Essential Tips for Troubleshooting HTML Email, Image, and Font Issues

Discover crucial tips and troubleshooting techniques for optimizing HTML email newsletters. This guide covers image issues including appropriate sizing, full URL references, and the importance of ALT attributes. Learn about font usage to ensure compatibility across email clients, emphasizing the use of <font> tags and inline styles. Additionally, explore methods for tracking click-through statistics using URL shorteners and Google Analytics. Ensure your emails not only look good but also perform well without being flagged as spam.

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Essential Tips for Troubleshooting HTML Email, Image, and Font Issues

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  1. HTML Email Newsletters Tips and Troubleshooting Mark Branom, IT Services

  2. Agenda • Photo, Graphic, and other Image Issues • Font Issues • Statistics – click-through • Statistics – Google Analytics • Q & A!

  3. Image Issues • Image sizes – should be set for the appropriate widths! • Images must reside on a web server accessible via a web browser. • All references to the image must be fully-qualified (full URL). • Make sure you put in the ALT, height, and width attributes. Use hspace and vspace to add padding around the picture (not CSS).

  4. Font Issues • Use <font> tags or inline styles ONLY. Never use external or internal style sheets. • Use fonts that (almost) everyone has. • Use pictures of text for those extra-special text items (logos, etc.). But be sure to include the alt, height, and width attributes.

  5. Statistics • Click-through statistics • Use a URL shortening service like goo.gl or bit.ly to track click-through statistics. • Overall statistics • Use Google Analytics to track overall statistics for your email newsletter. • Warning: *some* email clients treat JavaScripts as triggers that the email is spam. Since Google Analytics uses JavaScript, your email newsletter *may* be read as spam.

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