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Five Media Principles - PowerPoint PPT Presentation


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Five Media Principles. Media messages are constructions. Messages are representations of social realities. Media have unique language, forms, and symbol systems. Different people respond to the same message differently.

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PowerPoint Slideshow about 'Five Media Principles' - colleen-sparks


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slide2

Media messages are constructions.

Messages are representations of social realities.

Media have unique language, forms, and symbol systems.

Different people respond to the same message differently.

Messages are produced with social, political, historic, economic and aesthetic purposes.

slide3
Media messages are constructions.

Notice placement, font size, word choice

slide4
Messages are representations of social realities.

Each is a picture of “a” world.

Does it represent your reality?

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Messages are produced with social, political, historic, economic, and aesthetic purposes.

What is the purpose of this media?

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Media have unique language, forms and symbol systems.

The type of message determines the form, language, symbols, and images used.