Principles of New Media. Everything Old is New Again. The Printing Press. Affected: The distribution of media Literacy rates. The camera. Affected: The still image The integration of image with text. Digitality. Affected: Acquisition Manipulation Storage Distribution Text
Everything Old is New Again
Any New Media object is composed of code that is numerical and algorithmic in nature.
Media becomes programmable.
You can’t change a printed book.
You can’t change a painting.
You can’t change analog photography.
You can’t change a sculpture.
. . . OK, you could write in the margins, vandalize the painting, or break the sculpture, but you get the point.
Original Photo and Same Photo with Photoshop “Plastic Wrap” Filter.
Time to Accomplish: 2 seconds
Microsoft Word with all menus visible.
When hyperlinks are offered, the decision of whether or not to follow them creates a different version of the document for every reader.
Star Wars is prototype for infinite versions and references.