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Alternative Solution

Alternative Solution. Definition of variables: Independent variable - advertising campaign. Dependent variable - sales. Operationalization of variables: Independent variable - showing alternatives of the advertisement. Dependent variable - number of sales by unit of light chocolate milk.

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Alternative Solution

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  1. Alternative Solution • Definition of variables: • Independent variable - advertising campaign. • Dependent variable - sales. • Operationalization of variables: • Independent variable - showing alternatives of the advertisement. • Dependent variable - number of sales by unit of light chocolate milk.

  2. Measurement: • Show the advertisement(s) • Look directly at the sales numbers supplied by Freia • Sample: • Decide what your population is, then how to draw a representative sample. • e.g. If population is all of Norway, then pick an “average” place to show the advertisement.

  3. Data collection: • Collect data directly from Freia • Make sure data is available for different regions and possibly each store.

  4. Experiment Alternatives: X = treatment O = measurement Alt. 1: X O1 O2 Alt. 2: O1 X O2 Alt. 3: X1 O1 X2 O2 O3

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