Search Engine Marketing (SEM) Certification Codei5, Coimbatore

1. Search Engine Marketing (SEM) Certification Codei5, Coimbatore Program Overview Gain hands-on expertise in Search Engine Marketing with our industry-aligned SEM Certification program. Learn to create, manage, and optimize paid search campaigns using Google Ads, Bing Ads, and more, while mastering essential SEM strategies for business growth and digital success. Course Modules ● Introduction to SEM ● What is Search Engine Marketing? ● SEM terminology and industry landscape ● SEM vs. SEO: similarities and differences ● Search Engines and Advertising ● How search engines work ● Overview of search engine advertising platforms ● Keyword Research ● Types of keywords and their importance ● Keyword research tools and methodologies ● Negative keywords and competitor analysis ● Quality Score and Ad Rank ● Understanding Quality Score ● Factors affecting Quality Score and Ad Rank ● Strategies to improve performance Campaign Creation and Management ● Setting up Google Ads and Bing Ads accounts ● Campaign objectives and types ● Targeting options: location, language, audience ● Ad Copywriting and Optimization ● Writing effective ad copy ● Ad extensions and best practices ● Testing and optimizing ads for higher engagement ● Budgeting and Bidding Strategies

2. ● Setting and managing budgets ● Bidding strategies: manual vs. automated ● Cost-per-click (CPC) and return on investment (ROI) ● Performance Analytics and Reporting ● Key performance metrics ● Conversion tracking and analytics tools ● Campaign reporting and data-driven optimization ● Advanced SEM Topics ● Remarketing and audience targeting ● Display and video advertising ● Staying updated with SEM trends and algorithm changes Why Choose Codei5? ● Practical, real-world training with live projects ● Expert trainers with industry experience ● Flexible learning: classroom and online options ● Certification upon completion ● Placement support and career guidance