How to Get Results from Broken Link Building

1. How to Get Results from Broken Link Building How to Get Results from Broken Link Building Broken links are always found on websites. These links have basically expired, and on clicking on them, an error 404 page opens up usually. Broken link building is a technique where these expired links are identified, and then replacing the original content of the link with a recreated one. Once the new content gets linked with the old link, clicking on the link will redirect the viewers to the new content. This way, both the original owner of the website and the person who is creating the new content can have benefits for their website. The usage of broken link building is not at all a new thing. However, there has been an immense development in the cyberspace, and websites have been greatly developed and redesigned. As a result, there has been an immense increase in the number of broken links. With this, the overall effectiveness has decreased dramatically, and investments only seem to return very low rates of response. How broken link building can be done? How broken link building can be done? Usually, broken link building is done in four main steps. These steps include prospecting the already existing broken links, link reclamation, creating a new content as a replacement, and outreaching the new content with the links. The process is not that complex. However, it is very time consuming, and lot of efforts and time needs to be provided for comparing and analysing search results and search queries. There are advanced tools available for such purposes, and prospecting, outreaching, and Digital Marketing Services in Kolkata are also available from web service providers. Prospecting Prospecting Usually, the process of broken link building is easier when a website has already been running around for ages, and has a lot of diverse content. In case of building broken links, one needs to give priority to redirecting these links alone, rather than going for complete redirection. Here’s where the prospecting part comes in broken link building. For example, most people checks the broken links of their website with Ahrefs database. This can easily detect the present broken links to the said website. The process is quite simple. Simple provide the domain and check the existing broken links. Once the results are out, you can easily check the source and the status of the links. Also, the pages where the links were supposed to direct the website are displayed as well. To start with broken link building, the priority must be given on the redirections on the most important links, or the pages where the loss in equity have been the highest. Link Reclamation Link Reclamation Next, the process of link reclamation should be used on broken link building. The process isn’t exactly related to building broken links, but it is very similar and highly useful. With link reclamation, it is possible to remove broken page links and redirecting users to proper pages.

2. The process of link reclamation can be used on direct competitors as well. For websites that act as direct competitors, looking on their broken links can help in saving a significant amount of time. Once the broken links are found out, competitors can pursue the process of building the broken links for their own benefits. These include making advanced queries, data gathering, scraping, and crawling the relevant data. Content Creation Content Creation After link reclamation, the next step in broken link building in creating the content that will serve as the replacement. This needs to be done carefully. If someone is dealing with a direct competitor, chances are that the content that got expired are already present in their website, or similar contents are available. In such cases, simply using them as direct replacements is highly beneficial, and it saves time too. In cases where the content isn’t related at all, it is advised to use similar resources to come up with a replacement content as soon as possible. In this case however, the content needs to be equally good and SEO optimized, so that it helps in the rankings, visibility, and engagements. SEO services in Kolkata are useful in such cases. After that, simply contact the owners of the website. They will be ready to link the replaced pages once it is reached out to them. This can be done by using advanced tools, and the time allotted for the process of content creation can be significantly reduced this way. Outreaching Outreaching Finally, all that is left of the broken link building process is outreaching. This has to be done once the broken links have been identified, and the replacement content is ready. Reaching out to the owner of the company is important, as they will be the ones to decide whether they will link the new content or not. However, as long as some of the outreach offenses are avoided, usually there are no denials. When people are prepared, they can easily persuade the website owners for linking the websites. Codebuzzers provide essential web services and advanced tool for broken link building. They provide prospecting database, can help in optimizing content with SEO services, and can help in outreaching as well. Final Words Final Words Thus, we can see that with proper research and study, it is possible to identify broken links. With linking new replaced content, and outreaching the owners, it is possible for the benefit of both parties. Broken link building repairs the old links, and this results in the increase in engagement of both the original websites and the redirected websites as well.