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Link building is the process of acquiring hyperlinks from other websites to your own. A hyperlink is a way for users to navigate between pages on the internet. Search engines use links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl the links between entire websites.<br>
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INTRODUCTION • Search Engine Optimizationfalls into two main categories: On-page and Off-page. On-page SEO is comprised of the factors you change on your actual Web site itself. Off-page SEO, as you may have guessed by now, is essentially comprised of everything you do elsewhere to promote your blog with search engines in mind. Link-building falls under off-page SEO and is one of SEO's most important aspects. Consequently, it's also one of the most controversial, convoluted, and complex.
DEFINITION OF LINK BUILDING • Link building is the process of acquiring hyperlinks from other websites to your own. A hyperlink is a way for users to navigate between pages on the internet. Search engines use links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl the links between entire websites.
STRATEGIES FOR LINK BUILDING • Guest Post on High-Quality Niche Sites • Offer Testimonials For Use on Authoritative Sites • Local Businesses: Get Working On Local links • Don’t Underestimate the Value of Social Sharing. • Create Comprehensive, Evergreen Content • Make your anchor texts natural in each link you build
Guest Post on High-Quality Niche Sites • While guest posting for the singular purpose of earning links is no longer recommended, it can still be a great way to build your brand, expand your reach, and earn authority in your niche. And yes, including a link in your bio is still okay, and still counts as much as any other link. The problem arises when you begin contributing guest posts indiscriminately, without carefully considering the quality and relevance of the site you’re contributing to. Not only will having inbound links from low-quality sites not drive targeted, relevant traffic to your site, but they can actually lead to your entire site being penalized.
Offer Testimonials For Use on Authoritative Sites • This strategy can be hit or miss, but when it works, it works well. Contact businesses you’ve engaged with successfully in the past, and provide them with a hearty testimonial. You get increased exposure and a link to your site, and they get a valuable testimonial to use on their site.
Local Businesses: Get Working On Local links. • If you run a local business, it’s imperative that you earn local links, not just generic or nationwide links. Local links and citations are extremely important for ranking for locally based keywords, such as ones involving your city or region name. Some great sources of local links include: • * The Better Business Bureau (BBB) • * Angie’s List • * Craigslist • * Yelp • An important consideration when submitting your information to these local directories is that the format of your ‘NAP’ (Name, Address, Phone Number) be absolutely consistent. To ensure these links and citations count towards increasing your rankings, it’s critical that any time you include this info you do it in exactlythe same format.
Don’t Underestimate the Value of Social Sharing. • It’s true that social signals (links from social media sites) may not impact search rankings like we once thought. That said, having your content shared on social media is still invaluable in terms of increasing your reach and exposure. While links shared on Facebook or Twitter may not have a direct impact on your site’s rankings, the indirect effects are hard to ignore. Social media sharing as a means of content distribution is absolutely invaluable. While Google’s algorithm may not factor in the likes or retweets a piece of content has received, you can bet they notice all the links from bloggers who found out about your post via social media.
Create Comprehensive, Evergreen Content • When you create extremely high-quality, ‘pillar posts‘ – posts that cover all angles of a topic and that remain relevant over time – you’re building content that others will rely on as a resource. Over time, this type of content will naturally attract links and citations, with very little additional work on your part. • Link building can seem like a momentous task when you’re working with a new website.
Make your anchor texts natural in each link you build • The days of cloaked URLs, link exchange schemes, keyword stuffing and other black hat techniques belong in the dark pages of SEO history that no one would want to revisit today. The days of cloaked URLs, link exchange schemes, keyword stuffing and other black hat techniques belong in the dark pages of SEO history that no one would want to revisit today. Let the links be natural and don’t worry about the anchor text not matching your keywords. As long as the link is relevant to the context of the article, your job is done.