Buyer Behaviour. Dominant Family Purchase - Cozenza 1985 Demographic Factors The Consumer Buying Process Maslow’s hierarchy of needs UK socioeconomic classification scheme Types of buyer behaviour The Buying Decision Process Organisational Buyer Behaviour.
Based on Cohen (1991)
‘The decision-making process by which formal organisations establish the need for purchased products and services, and identify, evaluate, and choose among alternative brands and suppliers’
Kotler and Armstrong 1989