Buyer Behaviour. Dominant Family Purchase - Cozenza 1985 Demographic Factors The Consumer Buying Process Maslow’s hierarchy of needs UK socioeconomic classification scheme Types of buyer behaviour The Buying Decision Process Organisational Buyer Behaviour.
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Based on Cohen (1991)
‘The decision-making process by which formal organisations establish the need for purchased products and services, and identify, evaluate, and choose among alternative brands and suppliers’
Kotler and Armstrong 1989