Tips On How To Design Successful Branded Promotional Products

1. TIPS ON HOW TO DESIGN SUCCESSFUL BRANDED PROMOTIONAL PRODUCTS Branded promotional products have always been an integral element of promotions & sponsorships. Branded merchandise features a company’s brand message or logo printed on an item. Thus, plain merchandise becomes branded when visuals like logos are displayed upon it. Know your brand identity Brand identity is how businesses want their target audience to perceive them. Following are some non-visual & visual elements which help to build a corporate identity: Logo, Tag line, Color Palette, Images, voice, etc. CHOOSE POPULAR ITEMS Branded merchandise is most successful on items that can be used in daily life such as water bottles, hoodies, etc. Such items will enjoy more viewership by the target audience & will tend to stay at the top of mind for the audience. EMPHASIS ON QUALITY RATHER THAN QUANTITY Quality is everything with regard to branded promotional products. The quality of promotional merchandise reflects upon the reputation of the brand when presented to clients, so they deserve to be of the best standard. THINK OUT OF THE BOX The focus of branded merchandise should not only be the product. Other important factors to consider include the packaging and wrapping. To remind people that this is company merchandise, the packaging must align with the corporate brand identity. CONSULT EXPERTS It is wise to consult an expert while designing a promotional product strategy. This is especially true if doing it for the first time. Professional and personalised advice can help save much money in the trial-and-error phase. DON’T BE INVASIVE Impactful, yet subtle, publicity items create a deep impression of your brand and on those who already have buy-ins for your services or products. A great way to maintain the appeal of a promotional collection is by creating an element of limited edition or exclusivity. Strong brand merchandising can engage loyal consumers, clients and potential buyers in a way that is not possible with traditional marketing. When done correctly, this can serve as a most effective advertising strategy that delivers high sales and a great return on investment. If you’re looking for personalised promotional products, custom designed branded corporate gifts, or branded items, contact Coastal Direct Promotional Products. coastaldirectpromoproducts.com.au