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Interactive Promotional Products on WWW.STAT.SI PowerPoint Presentation
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Interactive Promotional Products on WWW.STAT.SI

Interactive Promotional Products on WWW.STAT.SI

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Interactive Promotional Products on WWW.STAT.SI

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  1. Interactive Promotional Products on WWW.STAT.SI Danilo Dolenc Statistical Office of the Republic of Slovenia

  2. Why promotional products • Statistics could be interesting • Applicable in every day life • Simple and easy to understand • Intended for the broader public • Attractive for media • Human curiosity as a driving wheel

  3. Products • Three interactive products • First names and family names • http://www.stat.si/eng/imena.asp • Birthdays • http://www.stat.si/eng/preb_rojstva.asp • Place names • http://www.stat.si/eng/KrajevnaImena/

  4. Targets • Popularization of website • Public recognition of SORS • Good media response • Building of corporative image • Reputation • Satisfaction of users • Rising of statistical literacy Achieve through an easy game

  5. Access to products • Directly from the homepage • Very high in search engines • Google • Najdi • Names still one of the most visited SORS webpages • Many links in other websites • Above all names and surnames

  6. Names and surnames (1) • Displayed results • By period of birth • By statistical regions • Chart by year of birth • Most frequent names only • Reviews in tables • Statistical confidentiality rules • Updated on the yearly basis

  7. Names and surnames (2) • Users • Expectant mothers • Commercial media (radio) • Primary school pupils • Genealogists • User’s feedback • Mostly personnel questions • Asking for confidential data • Reason for differences • Information on addresses

  8. Participant names (in Slovenia)

  9. Birthdays • Searching by day and/or months and/or year • Day of week is shown • How many of you know the day of birth • Reviews in tables • Updated on the yearly basis

  10. Place names • Settlements and streets • 6,000 settlements in Slovenia • Searching by • Whole name • Part of name • Displayed results • The list of hits • Location on the map of Slovenia • Demographic data from 2002 Census • For settlements only

  11. Your opinion • Questions, remarks, suggestions THANK YOU FOR ATTENTION