Romano’s History. Romano Pastega immigrated to the United States from Italy in 1907. His son Mario Pastega purchased the Pepsi-Cola Bottling Company in Klamath Falls first. In 1961 Corvallis, Oregon. In 1974 Tillamook, OR, In 1986 Medford, OR, . Romano’s History.
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
*population stats based off of the 2000 U.S. Census Bureau
Sell Product at $1.25
Romano's Price Per Bottle
Retail Price $1.25
Romano's Wholesale Price -0.85
Vendor Profit $0.40
Romano's Wholesale Price 0.85
Romano's Production Cost -0.40
Romano's Profit Margin $0.45
Northwest: Oregon, Washington, Idaho
Using information from the 2006 AFS:
Total Population = 399,423
Assuming 2 purchases a week or 104 purchases a year
Savvy Sippers: TP x .20 =220,795
Classy Connoisseurs: TP x .10 = 173,628
Segments Combined = 394,423
394,423 x $0.45 (profit/bottle) * 104 (purchases/year)
Total Profit/Year = $19,168,957.80
Market share expected to grow!!!
To ensure the success of the Italian Soda we will: