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Salesforce Marketing Cloud: Top 10 Mistakes Digital Marketers Make

Salesforce Marketing Cloud provides you with a scalable and secure platform that helps businesses fulfill this requirement for marketing automation by delivering a comprehensive customer journey to plan, personalize, and optimize customer journeys across various devices and channels.

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Salesforce Marketing Cloud: Top 10 Mistakes Digital Marketers Make

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  1. Salesforce Marketing Cloud: Top 10 Mistakes Digital Marketers Make info@cloudanalogy.com +1(415)830-3899 cloud.analogy

  2. Introduction To Salesforce Marketing Cloud Salesforce Marketing Cloud provides you with a scalable and secure platform that helps businesses fulfill this requirement for marketing automation by delivering a comprehensive customer journey to plan, personalize, and optimize customer journeys across various devices and channels. info@cloudanalogy.com +1(415)830-3899 cloud.analogy

  3. 1. Spreading Yourself Too Thin 2. Not Utilizing Proven Marketing Channels 3. Overlooking Your Goals 4. Over-Messaging 5. Taking Email Marketing Too Lightly 6. Limiting Yourself To One Marketing Channel 7. Ignoring Strategic Content 8. Lack Of Hyper-Targeting 9. Buying Social Media Followers 10. Ignoring A/B Or Split Testing Here are some of the most common mistakes that digital marketers make info@cloudanalogy.com +1(415)830-3899 cloud.analogy

  4. Spreading Yourself Too Thin Being a marketer, it is essential to consider that if you are likely to target more audience than you want, your services could not make an impressive impact as your marketing message may get lost. You shouldn’t approach more target audiences at a single time to make a much more significant impact. info@cloudanalogy.com +1(415)830-3899 cloud.analogy

  5. 2. Not Utilizing Proven Marketing Channels In a marketing world, you shouldn't ignore the marketing channels that have proven to be the most productive for marketing communications, including email, mobile and social media. Salesforce marketing cloud offers a channel-specific approach that enables you to connect with your customers via marketing channels that are most relevant and best suited to your business. info@cloudanalogy.com +1(415)830-3899 cloud.analogy

  6. 3. Overlooking Your Goals To set effective business goals, the marketers need to cart a detailed marketing strategy based on defined goals that they would like to achieve over a certain period. It is advisable to keep your core marketing goals in mind while carrying out any marketing activity on the CRM platform. info@cloudanalogy.com +1(415)830-3899 cloud.analogy

  7. It is crucial to create and convey fewer messages for successful brand communication, but the messages should contain highly engaging, original, and creative content. • With Salesforce Marketing Cloud, you can build custom messages and interact with your customers via multiple marketing channels. • The most important key point is to focus on quality, not quantity. 4. Over-Messaging info@cloudanalogy.com +1(415)830-3899 cloud.analogy

  8. 5. Taking Email Marketing Too Lightly Create compelling, personalized emails based on your customers' specific needs and preferences. Utilize the full potential of email marketing to build and increase brand awareness within your space. info@cloudanalogy.com +1(415)830-3899 cloud.analogy

  9. 6. Limiting Yourself To One Marketing Channel Do not limit yourself to just a single channel. Because if you are only using a single marketing channel, it means you’re limiting the potential of how many people you’re reaching. info@cloudanalogy.com +1(415)830-3899 cloud.analogy

  10. 7. Ignoring Strategic Content Plan strategically and use your content accurately to ensure that your message reaches your customers in the best way possible. info@cloudanalogy.com +1(415)830-3899 cloud.analogy

  11. 8. Lack Of Hyper-Targeting Hyper-targeting is reflected in a particular customer targeting process, where you target your audience with a personalized message. It is advisable to post your messages on the platforms where your customers are most likely to consume them. info@cloudanalogy.com +1(415)830-3899 cloud.analogy

  12. 9. Buying Social Media Followers Try to earn your followers instead of buying them. You should never buy followers on different social media platforms to make a false show that you are getting more traction. info@cloudanalogy.com +1(415)830-3899 cloud.analogy

  13. 10. Ignoring A/B Or Split Testing A/B or split testing can help you ensure your campaigns’ effectiveness and scalability by knowing what is working well with your target audience and what is not working. info@cloudanalogy.com +1(415)830-3899 cloud.analogy

  14. THANK YOU info@cloudanalogy.com +1(415)830-3899 cloud.analogy

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