MESA A Final Project
Technological literacy vs Competency • Technological literacy is the ability to understand and evaluate technology. • Technological competency is the ability to create, repair, or operate specific technologies. • WillaimWulf, president of the US National Academy of Engineering
Another definition….ITEA • Technological literacy is the ability to use, manage, assess, and understand technology. • How does it affect culture or environment?
Innovation vs Invention • Innovation • an improvement to something already existing • Invention • A new device, method, or process developed from study and experimentation: the phonograph, an invention attributed to Thomas Edison.
Diffusion of Technology Sociologists who study these questions utilize a school of thought called diffusion research. We study the “rate of adoption" of a new product or idea and try to understand the communication and social factors that affect how slowly — or how quickly — the idea or product is adopted by society. http://www.medialit.org/reading_room/article260.html
Your task • Choose an innovation or invention, tell which it is • Tell its history • What was the motivation of the inventor or innovator ? • Did this technology affect then environment? • Did this technology affect culture? • How quickly was it adopted? • Is it now obsolete? • http://inventors.about.com/od/timelines/Timelines_of_Invention_and_Technology.htm
VCR’s • Charles Ginsburg developed the first practical videotape recorder (VTR) in 1951 • (VTR) captured live images from television cameras by converting the information into electrical impulses and saving the information onto magnetic tape. • First VTR for $50,000 in 1956.The first VCassetteR or VCR were sold by Sony in 1971.
Innovation of VCR’s • The invention of VCR was initiated by the invention of Audio Cassette players. • It is really an innovation of cassettes • First developed by Sony Japan during 1970.
Reasons for adoption of VCR’s • Mid 1980’s – Koreans made reasonably priced VCR’s • Cable TV was a slow adoption • Pornography sped the adoption • Critical mass was in 1983
Why the switch to home movies? • People prefer to have a quiet environment to watch movies • Movie theaters were hurt by video rentals • Declining quality of mainstream movies • Price • Demographics: Aging babyboomers simply go out to movies less.
What has been the result? • http://inventors.about.com/od/timelines/Timelines_of_Invention_and_Technology.htm • "A lot of young males are spending much more time on the internet, games and UFC [ultimate fighting]," claims Peter Guber, chairman of the Mandalay Pictures production company. "They have not abandoned movies but they have diminished as a target, while the female audience has remained robust."
My opinion! • I loved VCR’s when they came out • It may have affected how we took care of or kids • It definitely affected my social life! • Movies used to be an outing • Spread of pornography was a negative affect • Use of videos in schools was positive
Rubric 1. History 2. Invention or innovation 3. What was the motivation of the inventor or innovator ? 4. Did this technology affect the environment? 5. Did this technology affect culture? 6. How quickly was it adopted? 7.What was the initial cost, and how has that changed? 8. Is it now obsolete? 9. Your opinion! Was it a good technology? 10. Spell check! 11. Add pictures! 12. Add references on the last slide.