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Chapter 16

Social Change: Looking Toward Tomorrow. Chapter 16. Overview. Processes of Social Change Collective Behavior Crowds, Mass Behavior, Social Movements Cultural Change Social Revolutions Technology and Social Change The Global Village Cultural Imperialism Video Presentation:

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Chapter 16

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  1. Social Change: Looking Toward Tomorrow Chapter 16

  2. Overview • Processes of Social Change • Collective Behavior • Crowds, Mass Behavior, Social Movements • Cultural Change • Social Revolutions • Technology and Social Change • The Global Village • Cultural Imperialism • Video Presentation: • “60 Minutes: Bhutan—Gross National Happiness”

  3. Processes of Social Change • Social change • Transformation of culture over time • Collective behavior • People taking action together toward shared goal • Contagion Theory • Emergent Norm Theory • Types of Collective Behavior • Crowds • Riots • Mass Behavior • Fads, Fashions, Social Dilemmas • Social Movements • Civil Rights and others

  4. Processes of Social Change • Global physical events • Demographic shifts • Cultural change • Invention/Discovery • Cultural Diffusion • Spread to new groups • Cultural Lag • Lapse between adoption of material and symbolic culture • Cultural Leveling • Societies lose uniqueness, become more similar

  5. The Four Social Revolutions • Based on inventions • Domestication Revolution • Plants and animals • Agricultural Revolution • The plow • Industrial Revolution • The steam engine • The “Modern Age” • Information or Digital Revolution • The computer microchip • The “Postmodern Age”

  6. Technological Determinism Technology drives changes in society Technology Tools, and skills needed to make or use them Post-industrial or postmodern societies Characterized by information Growth in media technology Mass and interactive or “new” media The digital divide “The Global Village” (Marshall McLuhan) Ancient communities gathered around campfire Common stories bonded group Electronic media (TV) as virtual campfire People in separate homes, yet sharing same stories Virtual communities Not based on geography Crossing the limits of time and space Crossing cultural boundaries Technology and Social Change

  7. The Global Village

  8. Media and Globalization • Global media consumption • Whose voices in “the Global Village”? • Cultural Imperialism • Western media dominates world market • Powerful force in shaping other cultures • May lead to decline in local traditional values • Freedom of the press fundamental to Westerners • Others may see one-sided flood of information

  9. Video Presentation: 60 Minutes Bhutan: Gross National Happiness

  10. Parting shots: • Be a conscious person • Create positive social change • Keep learning … • Thank you!

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