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Building a Profile for Shaw Industries

Building a Profile for Shaw Industries. “It’s not the solution itself that is necessarily radical, but the shift in perspective with which we begin.”. Today’s Agenda. Team and Approach Experience: Ecomagination; Waste-to-Energy Situation and Objectives Immersion and Insight

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Building a Profile for Shaw Industries

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  1. Building a Profile for Shaw Industries “It’s not the solution itself that is necessarily radical, but the shift in perspective with which we begin.”

  2. Today’s Agenda • Team and Approach • Experience: Ecomagination; Waste-to-Energy • Situation and Objectives • Immersion and Insight • Long-term Program Development • Measurement • Budget/Timing

  3. So What’s A Credible Message Strategy for Shaw? • Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh eusmod tincidunt. • Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, adipiscing elit, sed diam nonummy nibh eusmod. • Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. • Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh eusmod tincidunt ut laoreet dolore magna aliquam erat volputate.

  4. Third Party Credibility • Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh eusmod tincidunt ut laoreet dolore magna aliquam erat volputate. • Ut wisi enim ad minim veniam, quis nostrud • Ut wisi enim ad minim veniam, quis nostrud exerci tation • Lorem ipsum dolor sit amet, consectetuer • Ut wisi enim ad minim veniam • Ut wisi enim ad minim veniam, quis nostrud

  5. Influencer Relations • Ut wisi enim ad minim veniam • Qui ut wisi enim ad minim veniam • Lorem ipsum dolor sit amet, consectetuer : • Duis autem vel eum iriure dolor in hendrerit • Duis autem vel eum iriure dolor in hendrerit • Vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio.

  6. PR Strategy: Shaw Industries “Nature’s design framework: a flowering of diversity, a flowering of abundance.”

  7. Edelman and GE ecomagination & a best practices snapshot

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